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Manager, Programmatic

Chicago, IL, United States

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

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Job Description The Programmatic Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Media Supervisors.

Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication and team management day to day.

Role Objectives:

Effectively communicate digital strategies and rational for tactical approaches for each campaign

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

Oversight of larger and more strategic accounts and client relationships

Develop, grow, and maintain relationships with programmatic customers through exceptional client service

Formulate proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Partner with Analytics team on campaign measurement reporting and insights generation

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensure accurate platform implementation

Troubleshoot issues on all pre-production and live campaigns

Oversee campaign QA process

Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns

Attend and provide input at client meetings, as needed

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent preferred

3-5 years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying

Agency experience highly preferred

Working knowledge in technologies such as DV360, The Trade Desk, DoubleClick Bid Manager, Google Ads Manager, Direct IO deals

Understanding of traditional and interactive media planning elements

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong analytics, organizational, and communication skills

Client facing experience with the ability to identify risks and effectively manage through issues

Previous leadership/management experience is a plus

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information All your information will be kept confidential according to EEO guidelines.

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