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LegalMatch.com
Austin
Job Description Job Description Are you a passionate and experienced Digital Marketing Specialist – SEO ready to make your mark? Join our vibrant marketing team where you'll play a crucial role in driving our digital presence forward. You'll spearhead the development and execution of cutting-edge SEO strategies, amplifying our online visibility a
Job Source: LegalMatch.comLegalMatch.com
Austin
Are you a passionate and experienced Digital Marketing Specialist – SEO ready to make your mark? Join our vibrant marketing team where you'll play a crucial role in driving our digital presence forward. You'll spearhead the development and execution of cutting-edge SEO strategies, amplifying our online visibility and driving organic traffic to new
Job Source: LegalMatch.comLab Alley
Austin
Job Description Job Description The Opportunity: We have a vision to be the Amazon of chemicals and seek top talent to participate in our continued growth. In this newly developed role at Lab Alley, the Digital Content Marketing Coordinator will work collaboratively across departments and be the voice in a thriving e-commerce business. As the Digi
Job Source: Lab AlleyLucid Software
Austin
**Sr. International Digital Marketing Specialist (French)** at Lucid Software Remote, US Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and owners
Job Source: Lucid SoftwareEMS LINQ
Austin
**Who We Are:** We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on pr
Job Source: EMS LINQKairoi Management LLC
Austin, TX, United States
MARKETING MANAGER - DIGITAL *This position can be remote from Austin, Dallas, or Denver.* SUMMARY Develop, implement, track and optimize our digital marketing campaigns across all digital channels. This role will coordinate initiatives across a variety of advertising channels, lead market research efforts, and evaluate marketing campaigns for co
Job Source: Kairoi Management LLCFagron Sterile Services
Austin, TX, United States
About the job Do you thrive in a fast-paced entrepreneurial environment, view change or challenge as opportunity and have an ardent interest in science, healthcare, or pharmaceuticals? The Digital Marketing Associate is a unique position at Fagron's North America HQ in Downtown, Austin, Texas!As the Digital Marketing Associate with Fagron Sterile S
Job Source: Fagron Sterile ServicesCardinal Health
Austin
**_What Digital Marketing & eCommerce contributes to Cardinal Health_** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Digital Marketing & eCommerce is res
Job Source: Cardinal HealthAustin
Job Description Job Description Company Description
Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with customers around the world. As we continue to expand, we are seeking an Product & Growth Marketing Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a global scale.
Job Description
Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong leadership and influencing skills, and the ability to collaborate across diverse teams to achieve common objectives.
Key responsibilities :
Strategic Planning:
Develop and execute B2B growth strategies aligned with business goals.
Conduct market research to inform targeted B2B marketing approaches.
Identify trends and customer behaviors in the B2B landscape for strategic insights.
Collaborate with the product team to align marketing strategies with product launches and updates.
Campaign Execution:
Drive brand awareness while working to acquire and retain customers. Experimenting with various digital tactics to move prospects through the marketing funnel and optimizing campaigns based on their performance.
Responsible for multi-channel, digital marketing engagement and lead generation campaigns that connect content assets and marketing tactics, including PR, partnership marketing, events, email, social media, paid media, SEO, SEM, remarketing, video, progressive profiling, and website/landing page personalization that support business goals for the country/ business.
Develop and refine Ideal Customer Profile (ICP) and personas to guide targeted messaging.
Optimize conversion funnel, user experience, and SEO strategies for maximum ROI.
Incorporate a differentiation strategy into the messaging to set the brand apart.
Collaborate closely with the product team to understand and highlight key product features and benefits.
Create compelling landing pages and marketing collateral, emphasizing the unique value propositions of the product.
Implement B2B-specific retention strategies via email marketing, personalized experiences, and marketing automation.
Foster experimentation and innovation in campaigns through A/B testing.
Execute outbound B2B marketing campaigns for broader reach and visibility, integrating B2B product messaging.
Analytics and Collaboration:
Utilize data for analytics-driven decision making.
Collaborate with cross-functional teams (product, sales, and customer support) both global and local for cohesive B2B messaging and a unified customer experience.
Manage and optimize marketing budgets to ensure efficient allocation of resources. Monitor and report on spending, making adjustments as needed.
Generate regular reports on the performance, providing insights and recommendations for improvement.
Communicate key metrics and progress to stakeholders within the organization.
Stay informed about industry trends and best practices, particularly those related to product marketing.
Qualifications
Bachelor's degree in Marketing
Proven experience in product and growth marketing, with a track record of successful campaigns that drive both brand and product awareness.
Proficiency in analytics tools, marketing automation, and advertising platforms, with a focus on leveraging data for both product and growth strategies.
Strong analytical and strategic thinking, and problem-solving skills, particularly in the context of product positioning and growth initiatives.
Excellent communication and collaboration skills.
Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
Familiarity with the latest trends in marketing, digital media, and consumer behavior.
Ability to thrive in a fast-paced, dynamic environment.
Experience in a start-up is a plus
Additional Information
Excellent full time benefits including comprehensive medical coverage, dental, and vision options
Life and disability insurance
401(k) with company match
Paid vacation and holidays
$60-65K/yr
Applicants must be authorized to work for ANY US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time
#LI-EB1
Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.
Email Alert for Digital Marketing Specialist jobs in Austin
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