Digital Content Marketing Specialist

Austin

Job Description Job Description

The Opportunity:

We have a vision to be the Amazon of chemicals and seek top talent to participate in our continued growth. In this newly developed role at Lab Alley, the Digital Content Marketing Coordinator will work collaboratively across departments and be the voice in a thriving e-commerce business. As the Digital Content Marketing Coordinator, you will spearhead the development and implementation of our content strategy working across functions to deliver an effective content marketing strategy and editorial plan to meet our business objectives in an efficient manner. The Content Marketing Specialist will also play a pivotal role in driving brand awareness by engaging our target audience and generating leads through compelling and strategic content.

If you are creative, have an eye for detail, are organized, and are willing to learn and work hard, this position can be the growth opportunity of a lifetime!

Essential Responsibilities:

Collaborate with the Senior Brand & Marketing Manager to create a comprehensive content strategy that aligns with the company's branding and marketing goals.

Be the driving force behind content strategy, overseeing the content lifecycle from ideation to design to distribution.

Produce well-crafted and engaging copy for customer-facing marketing materials including website content, landing pages, blogs, social media posts, video scripts, and email campaigns.

Build content marketing programs and manage the content calendar with a focus on creating captivating digital content including photography, GIFs, and videos.

Plan and program content distribution across various channels to ensure a steady flow of on-brand messaging is being delivered to our target audiences.

Think strategically to translate data and insights into creative content that delivers results, conversions and engagement.

Research and develop new opportunities for digital and content-based marketing initiatives.

Report on social, digital, and campaign performance through internal dashboards to be shared with Senior Brand & Marketing Manager and C-suite.

Manage and update marketing data including lists and segments in addition to automations, notifications and flows for email & SMS.

Ensure all content is aligned with the company's brand voice, style guidelines, and messaging, contributing to a consistent brand identity.

Stay informed with the latest trends, tools, and best practices in content marketing and adapt strategies accordingly to keep the content relevant.

Qualifications & Expertise:

Required:

5+ years of marketing experience, preferably e-commerce.

Experience in email & SMS marketing, preferably e-commerce.

Experience with social media platforms, content calendars, and digital marketing strategies.

Audience-focused mentality, can understand customer needs and challenges and translate them into engaging content.

Ability to track key metrics and possess a keen sense of visual storytelling and a creative point of view.

Strong writing background, with experience writing, editing, and proofreading content.

Proven experience in content creation, copywriting & marketing.

Demonstrate an ability to produce various content types, including blog posts, social media content, SMS & email campaigns.

Ability to work both independently and collaboratively in a team environment.

Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.

Preferred:

Proficient knowledge of graphic design & video editing software, Figma, Asana, WordPress, Klaviyo, and Slack.

E-commerce experience in email & SMS marketing.

Bachelor's degree in Marketing, Communications, or a related field.

About Us:

Inc. 5000 recently awarded/recognized Lab Alley as one of the fastest-growing private companies in America! We are also one of the fastest growing e-commerce companies in Austin, TX! We provide easy access to essential chemicals - on-budget, on-time, every time. Think Amazon for Chemicals!

Our workplace culture:

We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values:

CARE : We care about people and take pride in our work. We deeply value empathy and compassion, ensuring every action we take is rooted in consideration from our internal operations to our environmental partnerships. Our team, customers, and vendors are the reason we sincerely want to help, serve others, and take pride in every task, large or small.

COMMITMENT : We believe success is characterized by our commitment to continuous improvement. We are dedicated to delivering excellence in all aspects of our brand and believe in commitment over results. We believe unwavering commitment paves the path to success, fostering trust and loyalty amongst our customers.

GENUINE: We believe in being real, authentic, and direct with those around us. We are open and forthright in a sincere, constructive, and encouraging manner to help each other grow in a positive and uplifting way. We believe transparency will strengthen our relationships with each other, our customers, and stakeholders, driving loyalty and long-term success.

GROWTH : We believe in always growing! Lab Alley encourages continual learning and to lead with curiosity. Embracing a growth mindset means continuously seeking answers and learning new things. We believe in fostering a growth-based environment by encouraging professional development and continuous learning programs.

INITIATIVE: We believe in taking action. Taking initiative and pursuing goals with determination empowers action and initiative, inspiring others to seize opportunities and turn inspiration into reality. To be successful, we always strive to make things happen!

INNOVATION: Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers. We foster a culture that encourages creativity and experimentation, ensuring we remain at the forefront of our industry and deliver cutting-edge solutions that surpass expectations.

WORK ETHIC : We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration . It involves maintaining a positive attitude, approaching challenges proactively, and possessing a willingness to overcome obstacles to achieve success.

We give back!

With every purchase a customer makes through our eCommerce website, we work with Ecodrive to plant a tree. This helps reduce the carbon footprint, improves coastlines, improves socio-economic conditions and so much more. Read more about that here.

Benefits

Medical benefits

Dental benefits

Paid time off

Employee discount program

Employee mental health program

Wellness program

Organized team events

Professional development

Career growth opportunities

Schedule & reporting details:

Full-time 40 hours per week with occasional overtime.

8-5 M-F

*NOTE* Lab Alley uses E-Verify for all positions.

*NOTE* Lab Alley does a background check for all positions.

Reports to Senior Brand & Marketing Manager

Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you.