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YCharts
Chicago, IL, United States
Description: Position : Director of Product Marketing Location: Chicago, IL In Office Requirement: 1 day per week The Company: Building and executing a great investment strategy shouldn’t require a PhD, nor a million dollar budget. It should be simple. The wealth management industry is rapidly evolving, and tech solutions like YCharts pave the
Job Source: YChartsCircle
Chicago, IL, United States
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and market
Job Source: CircleCasechek
Chicago, IL, United States
The Opportunity Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only Solution provides a comprehensive system of record for Hospitals and Health Systems to ma
Job Source: CasechekCircle
Chicago, IL, United States
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and market
Job Source: CircleSTERIS
Des Plaines, IL, United States
Please Note: HuFriedyGroup was divested from STERIS on May 31, 2024. We are currently in a transition period, working to re-establish our own HuFriedyGroup Careers site and job posting pages. Until the new site and pages are ready, career opportunities that are specific to jobs at HuFriedyGroup will continue to be published on the STERIS site. Our
Job Source: STERISEmbroker
Chicago, IL, United States
POSITION CAN SIT REMOTELY IN THE US OR CANADA Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. We seek a visionary Product Marketing Director with proven product-led growth experience to drive our marketing initiatives and propel our growth trajectory to new heights. As
Job Source: EmbrokerSTERIS Canada Corporation
Des Plaines, IL, United States
Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Please Note: HuFriedyGroup was divested from STERIS on May 31, 2024. We are currently in a transition period, working to re-establish our own HuFriedyGroup Careers site and job posting pages. Until the new site a
Job Source: STERIS Canada CorporationCircle
Chicago, IL, United States
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and market
Job Source: CircleChicago, IL, United States
Overview
One of America's largest retailers is seeking a seasoned Product Marketing Director to spearhead marketing endeavors and drive growth for products. This pivotal leadership role offers an exciting opportunity within our rapidly expanding environment, positioning you as a key member of the company's marketing team. Your primary responsibilities will include crafting product positioning, messaging, and go-to-market strategies, facilitating seamless collaboration between product and marketing teams.
The ideal candidate will possess a deep understanding of consumer insights, innovative product development, brand positioning, and effective cross-functional collaboration with product strategy and development, marketing communications, and operations. Focus areas will encompass product offer and promotion, positioning (including competitive analysis), customer segmentation, and the formulation of new product go-to-market plans.
Responsibilities
Develop and refine a comprehensive marketing and growth strategy, detailing customer acquisition, retention, and go-to-market initiatives, and oversee its execution to drive new and recurring revenue and overall growth.
Support the creative development of campaigns, ensuring accuracy in feature, benefit, and claims representation.
Evaluate and analyze product revenue performance and marketing activities, recommending enhancements and evolution, while identifying opportunities for incremental growth.
Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies.
Demonstrate thought leadership on emerging trends and consumer insights to inform and validate product positioning, messaging, and communications.
Lead the development of consumer personas and segmentation strategies.
Serve as the product and category expert, comprehensively understanding price, offers, positioning, and the competitive landscape.
Monitor and analyze the effectiveness of performance marketing campaigns, collaborating with the performance marketing team to iterate and implement strategies to enhance customer acquisition cost (CAC), improve customer lifetime value (LTV), and increase overall acquisition volume.
Track and report on key performance indicators (KPIs) to gauge the success and impact of marketing initiatives.
Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA is advantageous.
8+ years of experience in product marketing, encompassing messaging, positioning, and communications strategy, preferably within the direct-to-consumer industry.
3+ years of experience in subscription product categories.
Proven expertise in developing and executing multi-channel go-to-market strategies.
Strong leadership and communication skills, with a demonstrated ability to collaborate effectively across diverse teams.
Analytical mindset with the capacity to interpret data and drive data-driven decisions.
Experience leveraging consumer insights to develop impactful marketing programs and campaigns.
Demonstrated success in developing and executing effective product launch plans.
Email Alert for Director of Product Marketing jobs in Chicago, IL, United States
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