Content Marketing Manager

Boston, MA, United States

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Summary:

You will be the advocate for our prospects and customers by creating compelling, contextual journeys. Anticipate buyers' needs, meet them on their journey, educate with thought leadership and guide them throughout their customer lifecycle in a way that is generous, useful, trustworthy and noteworthy. You will enable Genesys cross-functional teams to achieve this mission efficiently and effectively across earned, paid and owned media.

Key Responsibilities:

The primary responsibilities for this role include (but are not limited to):

Build buying journeys

Build and maintain content buying journey maps across key initiatives, ensuring each journey is complete and includes content across each stage of the buying funnel

Identify buying journey content gaps and recommend solutions to those gaps, including asset refreshes, net new assets, etc., that serve cross-functional teams

Advise on the best placement and promotion of assets through marketing channels, such as Genesys.com, social media, email and more

Work with subject-matter experts to create "narratives" for marketing campaigns and priorities that begin with contextual problems and drives to specific outcomes and solutions

Enable cross-functional teams to activate defined narratives and buying journeys

Create compelling content that fills a gap in one or more buying journeys

Short-form content - emails, landing pages, checklists, web pages

Longer-form content - ebooks and blogs

Video scripts - Sizzle and explainer videos, and on-demand webinars

Liaise with demand generation teams

Create new and optimize existing individual emails and email cadences to deliver compelling buying journeysthat convert

Make the campaigns teams aware of and get input on new content requests in relation to their marketing goals

Analyze performance of content and campaigns. Bring back actionable insights to content team and cross-functional teams.

Minimum Requirements:

7+ years of relevant professional experience in content production, strategy and management

Experienced storyteller with excellent written, verbal and interpersonal skills

Creative thinker and problem-solver, with a passion for innovation and staying ahead of industry trends

Proven ability to make informed decisions, knowing when to seek guidance and keep stakeholders informed

Demonstrated success in collaborating and influencing cross-functional teams

Able to access, analyze and interpret content performance data and deliver insights for continuous improvement

Well documented and ordered portfolio of work

Desirable Skills:

Collaborative, team player with listening and communication skills

Great work ethic and moves with a sense of urgency

Ability to manage project and programs as needed with a strong attention to detail

Knowledge of cloud and AI technology

Deep understanding of B2B SaaS marketing

Familiar with Asana, Bynder, Tableau, Microsoft Office and Google Suite

#LI-DNI #LI-DNP

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$84,250.00 - $165,350.00 Benefits:

Medical, Dental, and Vision Insurance.

Telehealth coverage

Flexible work schedules and work from home opportunities

Development and career growth opportunities

Open Time Off in addition to 10 paid holidays

401(k) matching program

Adoption Assistance

Fertility treatments

More details about our company benefits can be found at the following link:https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visitwww.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.