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Audienceplus
Boston, MA, United States
We are seeking a highly motivated and experienced Content Marketing Manager to join our team. This pivotal role is designed for a creative and strategic thinker who excels at generating impactful content across multiple channels. Your work will be instrumental in supporting our demand generation efforts, crafting thought leadership materials, and d
Job Source: AudienceplusBest Buy
Boston, MA, United States
As the Content Marketing Manager, you will be responsible for owning content strategy and execution for healthcare leadership audiences. The right candidate is a B2B creative marketing professional, with a writing & content background, and familiarity with US healthcare. Knowledge of UK healthcare, or the Pharma/Life Sciences industry is a plus. T
Job Source: Best BuyHireBoost
Boston, MA, United States
This is a remote position. About the agency: They are seeking a dynamic and experienced Content Marketing Manager to oversee content strategy for their clients and manage a team of content creators. The ideal candidate will possess exceptional leadership skills, a strong background in content creation and strategy, and the ability to drive conten
Job Source: HireBoostHelen of Troy
Boston, MA, United States
Join our Marketing Team at Helen of Troy as our Content Marketing Manager (hybrid work onsite and from home), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere e
Job Source: Helen of TroyAMCS Group
Boston, MA, United States
Do you want to work for a company with Irish roots and a global impact?A leader in environmental services, AMCS is a trailblazing software company that guides and supports other businesses on their journey towards sustainability. AMCS leads the way The AMCS team is at the cutting edge of technology.Companies come to AMCS to achieve their sustainabi
Job Source: AMCS GroupSambaNova Systems
Boston, MA, United States
The era of pervasive AI has arrived. In this era, organizations will use generative AI to unlock hidden value in their data, accelerate processes, reduce costs, drive efficiency and innovation to fundamentally transform their businesses and operations at scale. SambaNova Suite™ is the first full-stack, generative AI platform, from chip to model, o
Job Source: SambaNova SystemsTribalVision, LLC
Boston, MA, United States
A four-time Inc. 5000 company, TribalVision is a mid-market digital marketing agency with a unique differentiator in demand generation marketing services. The Company provides a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation,
Job Source: TribalVision, LLCOne Door
Boston, MA, United States
At One Door, we are passionate about the retail in-store experience and making retail Visual Merchandising teams more productive and strategic through our software. As a Content Marketing team member, you will be responsible for creating the content and messages that spread the word about One Door’s capabilities. In this role you will manage the fu
Job Source: One DoorBoston, MA, United States
The role is remote and open to applicants in the US and Canada.
Mission of the role
At Backlight, our vision is to dramatically improve every stage of the video and entertainment content lifecycle from creation through monetization. We share a culture of mutual trust and respect, inclusivity, and a passion for making an impact in the lives of our customers.
The Content Marketing Manager, PLG will be a key individual in Backlight’s Product-Led Growth (PLG) team. Through their efforts, Backlight can increase its market share and relevance to creatives all over the world. This valuable team member will be measured and rewarded on data analysis, traffic, conversion, and overall business line growth.
The Content Marketing Manager, PLG is a pivotal role to ensure market visibility and the attraction of potential self-serve customers across our portfolio of product lines. This role requires a keen understanding of the market, target personas and the challenges faced by the customers most likely to find value and grow by product adoption. Backlight’s suite of industry leading products are known the world over - and we want you to help spread the message!
The Content Marketing Manager, PLG will create and publish campaigns across video, social media and other digital channels to attract potential customers. The right candidate is creative, motivated and able to take a campaign from concept to live to help achieve business objectives.
What you'll be doing:
Working within the PLG Team at Backlight, the Content Marketing Manager, PLG will help:
Own website messaging and overall entrance journey
Manage our social media channels to ensure we are promoting our products and attracting customers who would find value in our products.
Create compelling messaging to target those prospects
Manage marketing blogs and authors
Launch top-of-funnel A/B experiments within our PLG team to learn and understand what messaging and tactics work - and how we can learn from those that don’t.
Generate landing pages based on proven ecommerce and conversion layouts to convert site visitors
Monitor the health of incoming traffic to our product websites
Produce engaging videos and creative campaigns to stand out from our competitors
Respond and engage with customers on social channels
Lead top of funnel campaign efforts and organization in partnership with Marketing
Who you are:
You have a story to tell - you’ve either created your own video content or have worked on creative projects.
Someone who loves to create content for customers and experiment with messaging and creative concepts.
You’re comfortable creating videos - and the landing pages they’ll live on
Self-starter with the ability to build rapport cross-functionally.
Strong planning, organizational, and communication skills.
Demonstrated ability to work in a fast-paced team environment.
Someone who has a positive attitude, doesn't mind asking for help - and can keep projects moving - all while keeping our customers as the focus.
A group-focused person who knows that success is a team effort.
Ready to join a team that values your ideas and celebrates results? We are! Apply now!
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Email Alert for Content Marketing Manager jobs in Boston, MA, United States
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