Demand Generation Lead (Remote)
Burlingame, CA, United States
Role Overview
Create a robust marketing plan, working closely with key stakeholders.
GTM strategy planning.
Segment the market and develop a plan to acquire new clients using innovative online channels.
Scaling up outbound & creating inbound strategy.
Creating successful ABM campaigns.
Experience with email automation tools like outreach.io and CRM tools like Salesforce.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email campaigns.
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Must Have
Willingness to work in high-paced startup environment.
Experience working with early-stage startups and in martech/ecommerce domain.
Strong attention to detail.
Good organization and planning skills.
Excellent written and verbal communications skills.
Excellent attitude and desire to learn.
Must have experience designing digital marketing, content marketing, SaaS product marketing strategies for startups.
Location of work : EST/PST (Remote)
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