Field Marketing Manager

Waltham, MA, United States

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary:

As Field Marketing Manager on the AMER Field Marketing Team, this individual is the Marketing lead for their aligned Regional Sales Team/s. A Field Marketing Manager is responsible for sales engagement and for creating the specialized plan to build pipeline against targets (Marketing and Sales) and to accelerate deals to close. The role is both strategic and tactical - from planning and operationalizing, to customer engagement through multi-touch plans and follow up.

This role requires self-motivation, operational excellence, creative thinking, process alignment, strong organizational skills, good communication skills, ability to manage multiple projects and the ability to build a positive customer experience approach.

This Field Marketing Manager will support planning efforts, various activities and customer engagements, taking a holistic, cross-team approach with the Marketing team to drive consistency, increase visibility, and contribute to pipeline growth against our marketing targets.

Essential Duties and Responsibilities :

Marketing Lead with their Sales Team and a Key member to the extended sales team - daily engagement with Sales Leaders/Sales Team/s in 1:1 meetings and team meetings, QBRs and planning sessions to align and support sales business needs

Build, manage and execute a plan with strategy, purpose and superior customer experience that delivers on the desired outcome that is aligned to the Sales and Marketing priorities and goals

Lead the development of comprehensive go-to-market strategy and execution of marketing plan with a variety of marketing tactics to achieve healthy pipeline coverage, build growth and strengthen relationships in existing accounts, accelerate deals and penetrate new accounts/contacts in target accounts for the Sales Team/region

Collaborate with sales management, demand gen, product marketing, corporate marketing and partner marketing to ensure activities/programs align with the needs of sales, while on message with Corporate strategy and sales plays

Focus on Account Based Marketing and more intimate customer engagements to drive meetings and opportunities for sales

Collaborate with Partner Marketing to integrate the partner ecosystem into the region's go-to-market plan; engage partners and participate with partners in select activities

Measure, analyze, report the success of activities and programs against the marketing and sales region's pipeline objectives and established metrics. Evaluate marketing effectiveness/ROI to make data driven decisions for future investments

Identify and deliver Internal Win Reports with Sales Team

Identify, manage development and ensure completion of Case Studies with Sales, Customer, Customer Advocacy Lead

Support and drive success for key anchor customer programs including ENVISION and Women Leaders in Technology & Allies

Qualifications:

At least 5+ years in field marketing; some prior sales experience is helpful

Bachelor's Degree or equivalent

Knowledge of marketing principles, practices, processes, tactics and tools

Ability to understand and support Sales and their priorities

Ability to manage vendors, budget and ROI

Drive for Operational Excellence and Superior Customer Experience

Must be willing to travel approximately 25%

Committed to Rocket's core values of empathy, humanity, trust and love

Information Security:

Information security is everyone's responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.

The base salary range for this role is $77,662.00 - $97,077.50 /year. Exact compensation may vary based on skills, experience, and location.

What Rocket Software can offer you in USA:

Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)

Healthcare coverage options to fit you (and your family's) needs

Retirement savings, with matching contributions by Rocket Software

Life and disability coverage

Leadership and skills training opportunities

Two paid work days for off-site training

Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [email protected]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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