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Vim
New York, NY, United States
The gist The healthcare system of the future won’t ride on the technology rails of the past. Our point-of-care middleware platform connects data to point-of-care EHR workflows, and we’re driving a higher-performing healthcare system together with some of the biggest and boldest organizations in the industry. The full story Why Vim? At Vim, we use
Job Source: VimVerisk
Jersey City, NJ, United States
Company Description We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable. Job Description About the Role The insurance industry is changing rapidly. From digital transformatio
Job Source: VeriskAgility Talent
, NY, United States
About our client: Our client is a performance and engagement solution that leverages employee and customer data to blend real-time performance management with personalized microlearning and advanced gamification. Their platform seamlessly integrates with all major enterprise systems and is deployed by some of the world’s leading organizations. The
Job Source: Agility TalentMack Weldon
New York, NY, United States
THE STORY In 2012, we set out to reinvent men’s underwear. Since then, we’ve used the same solutions-oriented approach to reimagine a full range of menswear staples—from featherlight button ups, to first-of-its-kind denim. Blending timeless styles with innovative details and materials, our clothes are uniquely designed to help guys move through th
Job Source: Mack WeldonWebMD LLC
Newark, NJ, United States
Senior Director/Product Owner, Marketing Analytics Platform As Senior Director/Product Owner, Marketing Analytics Platform, you will help WebMD Ignite clients better understand their approach to consumer marketing and improve their decision making and ROI using data backed methodologies. In this highly strategic and visible role, you will leverag
Job Source: WebMD LLCKearny Bank
Fairfield, NJ, United States
Overview: Develop and maintain a consistent, positive brand image across the spectrum of current social media platforms in alignment with business strategies and direction. Manage the Banks website and campaign-based email strategy and execution. Responsibilities: Provides strategic leadership for and development and execution of content market
Job Source: Kearny BankNEON Rated
New York
Job Description Job Description NEON is looking for an exceptional and imaginative candidate to spearhead our digital film distribution marketing initiatives. In the role of Vice President of Digital Film Distribution, you will have the exciting opportunity to craft and implement cutting-edge digital strategies that will not only amplify the audi
Job Source: NEON RatediHeartMedia
, NY, United States
iHeartMedia The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month - a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music
Job Source: iHeartMediaJersey City, NJ, United States
The VP of Marketing will play a critical role in shaping and executing the marketing strategy for WGACA. This role requires a dynamic and strategic marketing leader with a proven track record in driving growth and brand awareness. The VP will work closely with the executive team to align the marketing initiatives with the broader goals and objectives of the business You will have the opportunity to lead a talented marketing team, collaborate with cross-functional stakeholders such as sales (retail, ecommerce, and wholesale, IT, and Finance, and contribute to the overall success of the business.
Essential Duties and Responsibilities:
Develop and execute the overall marketing strategy to support WGACA’s growth objectives and establish a strong market presence
Lead and manage a team of marketing professionals, providing mentorship, guidance, and support to drive individual and team performance
Oversee all aspects of marketing, including brand management, digital marketing, social media and content marketing, product marketing, demand generation, and customer marketing
Collaborate with the executive team to define target markets, customer personas, and go-to-market strategies
Drive customer acquisition and revenue growth through effective demand generation campaigns, lead generation activities, and sales enablement initiatives
Build and maintain strong relationships with key stakeholders, including sales, product management, and executive leadership, to ensure alignment and maximize marketing impact
Monitor industry trends, competitive landscape, and customer insights to identify opportunities and develop innovative marketing strategies
Drive the development and execution of compelling marketing campaigns across multiple channels, ensuring consistent messaging and brand positioning
Institute KPIs to measure success of campaigns and leverage targeting and optimization strategies to make a measurable impact
Develop annual and seasonal marketing plans to acquire new customers and drive traffic to the site including SEO/SEM and other programs
Be responsible for developing digital paid media campaigns and influencer partnerships that amplify brand positioning and story across social media, digital publishers and blogs as well as drive omni-channel traffic and customer acquisition
Track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness and ROI of marketing initiatives
Stay abreast of emerging technologies, marketing tools, and best practices to drive innovation and continuous improvement
Qualifications & Skills:
Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred)
Proven experience as a marketing leader in a high-growth direct to consumer company, including retail, ecommerce, and live-selling, or other in a scale-up environment(Luxury market a plus)
Strong knowledge of the retail and ecommerce industry
Demonstrated success in developing and executing strategic marketing plans that drive revenue growth and brand recognition
Experience managing and mentoring a team of marketing professionals
Excellent leadership and communication skills, with the ability to collaborate and influence cross-functional teams
Strong analytical mindset and proficiency in analyzing marketing data to inform decision-making
Ability to thrive in a fast-paced, entrepreneurial environment with changing priorities and tight deadlines
Creative thinker with a passion for innovation and finding new ways to engage target audiences
Proven ability to adapt to evolving market conditions and leverage emerging marketing trends and technologies
Proficiency in data analysis tools and the ability to derive actionable insights from marketing data, such as customer segmentation, campaign performance, and ROI analysis
Skill in creating and managing marketing budgets, allocating resources effectively, and optimizing marketing spend to achieve maximum impact and ROI
Ability to identify and define target market segments, understand their needs and preferences, and develop tailored marketing strategies to effectively reach and engage them
Experience in developing product positioning, messaging, and go-to-market strategies, as well as collaborating with product teams to drive successful product launches
Knowledge of public relations strategies, media relations, and crisis communications, including developing relationships with industry influencers and managing media outreach
Understanding of customer journey mapping, user experience design, and the ability to improve customer touchpoints to enhance overall customer experience and satisfaction
Skill in crafting compelling brand narratives, developing content strategies, and overseeing the creation of engaging and relevant content across various channels and formats
Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and other tools to streamline marketing processes, track performance, and enhance campaign effectiveness
Ability to conduct competitive research and analysis to identify market trends, monitor competitor activities, and leverage insights to differentiate the company’s offerings and strengthen market position.
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VP of Marketing jobs in Jersey City, NJ, United States
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