VP, Product Marketing

Jersey City, NJ, United States

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

About the Role

The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.

The Vice President, Underwriting Marketing will define a marketing strategy and roadmap for Verisk Underwriting.

Leading the go-to-market function for Verisk Underwriting, you will shape how we take our solutions to market – how we position, sell, and develop. You are responsible for defining the strategy that will be critical to creating and maintaining Verisk’s competitive advantage, delivering marketing solutions that create significant value for customers, anticipating future opportunities, and driving continued market leadership and growth for Verisk.

The role requires a deep understanding of markets and customers to devise and lead strategy with excellent leadership and project management skills. This individual will have a proven track record developing strategic marketing plans and campaigns that deliver marketing solutions to stakeholders across underwriting solutions and products to meet revenue goals.

The position plays a critical role in modernizing marketing for Verisk and reports to the Chief Marketing Officer and will be a trusted partner and advisor to senior leaders. The role is based in New York (Jersey City, NJ) with a hybrid work schedule, a minimum of 3 days in-office/week. Travel up to 20% of the time to connect with geographically dispersed marketing team, business stakeholders and clients.

Job Responsibilities

This individual will have excellent marketing skills and business acumen to understand the business and propose multi-touch, multi-dimensional programs including both inbound and outbound tactics to drive Verisk awareness and perception, meet business goals, and equip sales team to win.

Business Results – propose, gain agreement and deliver marketing plan that leads to improved Verisk Underwriting positioning in the market.

Innovation - define market requirements for underwriting solutions using customers’ needs, market dynamics, industry trends and the competitive landscape as inputs.

Messaging - develop positioning and messaging that differentiates Verisk and resonates with buyers, highlighting business value, impact, and ROI.

Content - partner with marketing and sales to ensure compelling content is developed that reinforces offering positioning and messaging.

Sales enablement – work with the sales team to deliver compelling marketing campaigns in support of current solutions and new offering launches. Proactively engage work with marketing and client facing teams to coordinate, communicate, and optimize the impact of marketing activities.

Thought Leadership - influence industry analysts, media, and customers to share Verisk’s vision for the market and our solutions.

Leadership - player-coach leading a team of 10+ integrated marketers and skilled at working across multi-faceted marketing and business team. Develops each team member to maximize their potential.

Qualifications

Qualifications

BA in marketing, communications, or related field.

12+ years of strategic marketing and/or marketing/product/technology management experience

Demonstrated success with marketing strategy development and implementation across multiple channels.

Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management

Skilled at writing and socializing product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook

Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels

Detail oriented with strong analytical and business problem-solving skills, including financial analysis, ROI analysis, and customer segmentation.

Data-driven and results-oriented, with a perspective on how to measure and evaluate metrics for pre and post product launch, and define and measure metrics to measure the impact of marketing efforts

Ability to rapidly prioritize and react to changing business needs and external market dynamics

Skills

Innovative and creative thinker: pioneer who embraces bold ideas

Team player: high EQ, low ego, resourceful, frugal; treats resources as their own

“Let’s go” attitude: optimist, contagious enthusiast, sees the upside

Accountability matters: drives for results as coach and team player; bias to outcomes

Exhibits aptitude: always learning and growing; constantly attempts new experiences

Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient

Grit: passionate, self-directed, and motivated; demonstrates endurance

Additional Information

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.

Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies. Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

We’re 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows.

Everyone at Verisk—from our chief executive officer to our newest employee—is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate.

Be Remarkable by doing something better each day in service to our customers and each other

Add Value by delivering immediate and sustained results that drive positive outcomes

Innovate by redefining what’s possible, embracing challenges, and pushing boundaries

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

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