VP Marketing

New York, NY, United States

The gist

The healthcare system of the future won’t ride on the technology rails of the past. Our point-of-care middleware platform connects data to point-of-care EHR workflows, and we’re driving a higher-performing healthcare system together with some of the biggest and boldest organizations in the industry.

The full story

Why Vim?

At Vim, we use novel technology to seamlessly connect data, reduce burden, and drive performance at healthcare delivery’s last mile: clinical and operational workflow at the point of care. Our products address critical cost, quality, and experience levers for care improvement and our differentiated technology enables dramatically faster, more flexible, and more powerful deployments for our payer, provider, and risk enabler partners. The result is direct clinical workflow connections for health plans and other risk bearing organizations, radically lower burden and better experience for providers, and measurably accelerated performance across value-based partnerships.

We put mission and culture at the front and center of everything we do. We’re a tribe of like-minded optimists and we pride ourselves on experimentation, intellectual diligence, and earnest hard work. We are all owner-operators at Vim, meaning we’re transparent, accountable, and relentlessly focused on results for our customers and our business.

The Role

We’re looking for a strategic and visionary marketing leader to lead our marketing strategy including growth/customer acquisition, brand strategy, commercial enablement, competitive intel, and go-to-market support. This person should be highly data driven with an extensive background in paid acquisition and growth initiatives. Looking for someone who can leverage content and branding in a strategic and proven way to drive customer acquisition. This VP level position will report to Vim’s CEO and work closely with Vim’s executive team to shape overall business strategy. The ideal candidate will come from a tier one technical startup with a history of high growth and scale. They will have a strong SaaS go to market background with a highly technical foundation.

What you will do

Develop and execute a comprehensive marketing strategy that supports our overall business objectives with a focus on demand generation, brand creation and awareness/PR, event marketing, and content marketing

Lead demand generation efforts to drive qualified leads through various digital marketing channels, including but not limited to social media, email marketing, and content marketing

Implement and optimize lead nurturing programs to convert leads into customers

Define and execute Vim’s strategic brand story to keep our marketing positioning on pace with our technological advantages as well as the growing healthcare technology market

Collaborate with product teams, including product marketing functions, on plans that effectively communicate the unique value proposition of our point of care connectivity platform to our target audience

Manage a team of marketing professionals (a global team), providing leadership and direction to ensure the team is working effectively and efficiently

Collaborate with other cross-functional teams, including sales, and customer success, to align marketing initiatives with overall business objectives and drive revenue growth

Manage event marketing strategy and focus as well as planning and execution

Conduct ongoing market research to stay up-to-date with industry trends and changes, and adapt marketing strategies accordingly

Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and identify areas for improvement

Develop and manage the marketing budget, ensuring that resources are allocated effectively and efficiently to maximize return on investment

What You’ll Need

10+ years of experience in marketing, with at least 5 years in a leadership role managing a team of marketing professionals

First hand experience being part of growth stage companies that scaled to at least $50-100 million in ARR, developing and selling SaaS enterprise products to large enterprise customers as well as to SMBs

Knowledge of digital marketing techniques, including SEO, SEM, social media marketing, email marketing, and content marketing

Experience developing and executing integrated marketing campaigns across multiple channels

Experience working with cross-functional teams to drive business growth and revenue

Experience with marketing analytics and the ability to interpret data to drive marketing decisions

Ability to manage multiple priorities and meet deadlines in a fast-paced, dynamic environment

High EQ - the right candidate must be a people-person, have strong interpersonal skills and ability to establish positive personal and professional relationships

Demonstrated leadership skills with the ability to manage and inspire a team to achieve marketing objectives

Passionate, energetic, motivated and self-driven, demonstrating a “can do” approach

Has grit! Someone who has a track record of staying and growing with strong companies

Be located in commuting distance to our amazing Vim NYC Offices located in the Chelsea area of Manhattan!

Nice to Have

Previous experience in the healthcare industry with a preference for healthcare technology/Saas products

Previous experience with value based care, interoperability, point of care solutions, electronic health records, or artificial intelligence healthcare applications

Compensation and benefits includes:

Salary Range: Annual base salary range between $180,000-$230,000 base salary

Equity Compensation: Stock options subject to the company policy and board of directors approval

Benefits: Health, Dental, Vision, Flex time off

NY TriState Area: Hybrid Work Flexibility

Some more about us

Some more about us: Our highly talented and dedicated team is currently remote in the US, with our R+D team located in Tel Aviv. We are backed by leading investors including Sequoia, Great Point Ventures, Optum Ventures, and large BCBS payer venture arms. Our customers include some of the largest and most progressive health plans in the country as well as premier physician-led healthcare organizations.

Vim is a place where team members thrive and grow. We’re a progressive and inclusive meritocracy. Bring your unique background and experience, and join us in the journey. By inputting your information and clicking “Submit Application”, you acknowledge that you have read and agree to Vim’s Candidate Privacy Notice .

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