Product Marketing Manager
Berkeley, CA, United States
Product Marketing Manager
OVERALL FUNCTION:
Reporting to the Director of Products and Services, the Product Marketing Manager is responsible for the creation of product specific marketing material to benefit the sales channel and drive global sales across all vertical markets. This pertains to existing products and new products. The Product Marketing Manager is a full-time, non-exempt position earning $30.00/per hour - $60.00/per hour.
ESSENTIAL RESPONSIBILITIES
Developing and implementing product focused marketing strategies
Producing product specific marketing content
Producing product specific sales channel learning materials
Manage product update communications
Work with the global sales channel to prioritize need and impact
Document and prioritize outstanding tasks
Collect and communicate product specific feedback to management and team members
Communicate product marketing strategies and results with management and team members.
REQUIRED SKILLS & EXPERIENCE: Ability to work independently and in a team.
Strong communication skills.
Experience bringing new products to market.
Experience with product lifecycle management.
Experience managing content creation projects. Print media
Web based
Social media
Presentation material
Data driven analytical skills with experience using CRM systems.
Understanding of different sales channels and routes to market.
Ability to interpret incoming requests and balance against strategic goals.
Experience in event planning and execution.
Willingness to travel globally to represent Meyer Sound products to end users and partners.
In depth knowledge of the professional audio industry
Degree level education (to Bachelor level) in Business, marketing or a Pro Audio related subject
In depth knowledge of Salesforce
Experience in video content creation
Existing relationships with Pro AV press
Experience with Learning Management Systems