Product Marketing Manager
San Francisco, CA, United States
[Full Time] Product Marketing Manager at AtoB (United States) | BEAMSTART Jobs Product Marketing Manager AtoB United States
Date Posted
07 Feb, 2023
Work Location
San Francisco, United States
Salary Offered
$120000 — $140000 yearly
Job Type
Full Time
Experience Required
3+ years
Remote Work
Yes
Stock Options
No
Vacancies
1 available
About the role:The Product Marketing Manager - Will be responsible for the launch of all new products and features to new and existing customers. The PMM will work closely with the product and post sales team to ensure success adoption of all features through integrated marketing campaigns.
What you will do:Collaborate across functions to deliver an effective product marketing strategy to drive customer new feature/product adoptionDevelop product marketing strategies (positioning, pricing, advertising, product launching)Write compelling messages across marketing channels (landing pages, campaign content, etc.)Ensure all details of the product are effectively communicated (product changes, new features and upcoming roadmap)Clearly articulate our customer’s problems and POV to ensure they are represented in all internal decision makingWork closely with Post-Sales channel managers to revamp onboarding communications and create retention lifecycle marketing campaignsConduct ongoing buyer and customer research to build personasAnalyze data and create reports to determine campaign efficiency
Qualifications:3-4 years experience in Product Marketing, Customer Insights, Email Marketing and/or Funnel OptimizationYou’ve planned, launched, and managed communications to users across multiple channels, including email marketing, SMS, landing pages, product banners and in app tutorialsExcellent written (copywriting), verbal communication skills and ability to sell ideasAn expert storyteller who can leverage data and user insights to write compelling narrativesProven track record of managing several product and feature launchesFamiliarity with integrated marketing campaigns & in-app video tutorialsWorking knowledge of product marketing tools (Google Analytics, WebTrends, Pendo)Analytical mind and strong quantitative skills
About AtoB Rebuilding global transportation payments. Company Size: 51 - 250 People Year Founded: 2019 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job
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