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Product Marketing Manager

San Francisco, CA, United States

[Full Time] Product Marketing Manager at AtoB (United States) | BEAMSTART Jobs Product Marketing Manager AtoB United States

Date Posted

07 Feb, 2023

Work Location

San Francisco, United States

Salary Offered

$120000 — $140000 yearly

Job Type

Full Time

Experience Required

3+ years

Remote Work

Yes

Stock Options

No

Vacancies

1 available

About the role:The Product Marketing Manager - Will be responsible for the launch of all new products and features to new and existing customers. The PMM will work closely with the product and post sales team to ensure success adoption of all features through integrated marketing campaigns.

What you will do:Collaborate across functions to deliver an effective product marketing strategy to drive customer new feature/product adoptionDevelop product marketing strategies (positioning, pricing, advertising, product launching)Write compelling messages across marketing channels (landing pages, campaign content, etc.)Ensure all details of the product are effectively communicated (product changes, new features and upcoming roadmap)Clearly articulate our customer’s problems and POV to ensure they are represented in all internal decision makingWork closely with Post-Sales channel managers to revamp onboarding communications and create retention lifecycle marketing campaignsConduct ongoing buyer and customer research to build personasAnalyze data and create reports to determine campaign efficiency

Qualifications:3-4 years experience in Product Marketing, Customer Insights, Email Marketing and/or Funnel OptimizationYou’ve planned, launched, and managed communications to users across multiple channels, including email marketing, SMS, landing pages, product banners and in app tutorialsExcellent written (copywriting), verbal communication skills and ability to sell ideasAn expert storyteller who can leverage data and user insights to write compelling narrativesProven track record of managing several product and feature launchesFamiliarity with integrated marketing campaigns & in-app video tutorialsWorking knowledge of product marketing tools (Google Analytics, WebTrends, Pendo)Analytical mind and strong quantitative skills

About AtoB Rebuilding global transportation payments. Company Size: 51 - 250 People Year Founded: 2019 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job

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