Marketing Manager - New York

New York, NY, United States

Our Story So Far:

Since our founding in 2019, Pigment has become one of the fastest-growing SaaS companies in the world today. Our product, a highly efficient Enterprise Performance Management (EPM) platform is helping companies achieve their financial goals by quickly responding to dynamic factors in their respective markets including Tech, Retail, CPG & Financial Services.

In less than 5 years, Pigment has grown to over 400 employees across offices in New York, Toronto, London & Paris and attracted a total of $393M in investment from some of the top Venture Capital firms globally.

We serve companies including Unilever, Deliveroo, Gong and Brex to name a few!

This role is critical to the success of achieving our growth objectives in North America. You will be working closely with sales and our global marketing team defining campaigns and programs that will help us drive marketing awareness, new pipeline, and accelerate existing opportunities to close. You will bring your knowledge and past experience in integrated campaign management, digital, and ABM to help us differentiate us in the market and build momentum

What you will do:

Build regional demand generation marketing plans with campaigns and events to achieve our company goals, in collaboration with sales and global marketing teams.

Plan and execute regional and global multi-channel campaigns tasked to drive new meetings, pipeline, opportunity acceleration and customer expansion. This includes goal setting, themes, messaging, segmentations, tactics and channel selection, content strategy and production, activation, reporting.

Build 1:few, and 1:1 ABM campaigns to targeted accounts in tight collaboration with the entire GTM team in North America and leverage global teams for execution. Establish ABM processes and playbook.

Own outbound outreach and email marketing channel, establish regional email nurtures, measure email performance and optimize through testing.

Work closely with marketing operations to establish proper campaign reporting, dashboards and run monthly campaign performance reviews with the GTM team

In collaboration with global PR and Communications team, build Brand awareness plan, programs focused on building communities and enabling finance professionals learn from each other

Partner with the content team on campaigns content strategy and work internally or externally to produce required content assets, webinars, case studies, demos.

Minimum Requirements: BA/BS degree required, MBA or other relevant advanced degree preferred

5 years of experience as a demand generation / revenue / growth marketer in a B2B tech SaaS company and proven results of creating and influencing sales pipeline.

Previous experience in Account-based strategies and campaigns. Solid understanding of digital channels and hands-on experience with emails, content syndication, outbound marketing tactics

Preferred Qualifications: Connector and orchestrator. Highly organized, strong project management, multi-tasking and prioritization skills. Previous experience with budget management.

Experience in B2B tech marketing forced on the enterprise size organizations

Creative and curious, coupled with a "can do" attitude, looking for new innovative ways to differentiate and up the performance of campaigns using modern marketing approaches and tools.

Works well with agencies and partners to deliver outstanding and creative marketing execution

What we offer: Competitive compensation package; Salary: $140,000 - $170,000

Highly collaborative and inclusive environment.

Working with passionate and engaged team mates who care.

Stock options to ensure you have a stake in Pigment's growth

Comprehensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones

We encourage you to take the time you need. When you work hard, we know you also need to rest, which is why we offer generous time off and parental leave policies

Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, Toronto, Paris, and London

High-end equipment (based on stock/availability) to do your work in the best conditions

Employer-sponsored 401(k), enabling you to prepare for retirement

How we work: Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet

Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community

Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission

Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment

$140,000 - $170,000 a year

Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace. All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws. We may process your personal data in accordance with our HR Data Protection Notice.