Field Marketing Manager - New York

New York, NY, United States

Job Purpose

The Field Marketing Manager – New York position helps to promote the brand and execute marketing campaigns and promotions that align with brand goals.  This person will work closely with marketing, their regional sales team, and our distribution partners to promote lead generation and create upsell opportunities. This role will be responsible for overseeing all field marketing efforts in their region.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following: Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region. This includes collaborating with our distribution partners.

Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.

Schedule and conduct budtender training.

Schedule and conduct consumer-facing pop-up events with preferred retail partners.

Support national and regional initiatives to drive sales performance and build brand loyalty.

Collect and share marketing and sales recaps with key stakeholders.

Create and manage key brand partnerships with local businesses and non-profit organizations who can foster our goal to build community relations and awareness.

Work with Marketing Director and team to develop metrics to measure the success of all initiatives with the goal of increasing effectiveness and driving the scale of programs.

Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.

Track results of all national and regional campaign activity and make recommendations for future activity.

Job Requirements: Passion for Wana Brands and the industry.

Must be licensed/badged according to state requirements.

Ability to give dynamic product and marketing presentations.

Ability to build relationships and rapport with internal and external partners.

Excellent writing skills.

Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.

Ability to help plan, execute, and analyze an overall marketing strategy.

Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute and report on marketing programs.

Ability to interact with various levels of stakeholders and make decisions based on data and insights.

Excellent knowledge of marketing planning tools and strategies.

A reliable vehicle for travel to in-state events and retail locations.

Ability to work occasional weekends and evenings.

Supervisory Responsibility

This position has supervisory responsibility in the Marketing department and may have direct report(s). This employee has the authority to hire and fire other employees, or this employee’s suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Qualifications BA Degree in Business, Marketing or related field required.

Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.

Dispensary or related retail experience.

Work Authorization/Security Clearance

This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).

Compensation and Benefits Annual compensation commensurate with experience from $60,000 - $90,000.

Health, vision, dental insurance offered to all full-time employees.

Life Insurance.

Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and eight paid holidays per year.

401k available after three months, with employer match.

Product discounts, pet insurance discounts, tuition reimbursement program, and more!

Position Type/Expected Hours of Work

This position is exempt from overtime pay due to administrative employee exemption.

This position regularly works normal business hours, Monday – Friday, 40 hours per week. This position does require evening and weekend work depending on the event schedule. Please confirm with the supervisor regarding the expected working schedule.

Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

Work Environment

This position will frequently work in the field traveling to dispensaries, pop-up-events, and other marketing and promotional events. The ability to drive the company sprinter van, sometimes long distances, is required. Must have access to a secure home office-type environment with use of computers, virtual meetings, internet, email, and phone.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Ability to lift up to 35 pounds. Lift and carry folding tables, bins of merchandise, tents, and banners. Must be able to stand and talk with others for up to 4 hours at a time. Must have ability to travel using own transportation, occasionally for long distances.

AAP/EEO Statement

The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC’s employees to perform their job duties may result in discipline up to and including discharge.