Manager-Marketing

New York, NY, United States

Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let’s lead the way together.

How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.

Enterprise Digital & Data Solutions (EDDS) brings together key internal business operations that provide support to all American Express business units. As part of EDDS, the Enterprise Performance Channel Enablement team supports digital marketing initiatives at scale.

The Manager role will oversee US audience & media solutions, primarily focused on People Based Marketing (PBM), which is designed to future-proof digital marketing across American Express. Additionally, this role will focus on ad tech innovation. Understanding, vetting & enabling new marketing/publisher solutions to ensure the enterprise continues to run best in class marketing efforts. This position works closely with various business units across the Enterprise, other key EDDS partners & external partners; focused on building data-driven audience segmentation, strategies, and execution.

Key Responsibilities Include:

Partner with American Express colleagues to understand their business and fashion suitable performance channel & people-based solutions to help them drive growth

Support the continued development of our People Based Marketing program, enabling key strategic business units to take advantage of central platforms

Drive key performance indicators, most notably Acquisition, through digitally addressable channels

Oversee the development of audience strategy across business units for both prospects & customers

Work with key Ad Tech, Mar Tech, & Agency partners

Influence & manage key strategic partners to help them understand the benefits of AXP platforms and data solutions

Develop robust testing program, to contribute to global learnings and incrementally grow the channels

Partner with Analytics & Data Science counterparts to understand, and make best use of, Amex data sources and deliver new measurement solutions

Monitor internal & external digital trends and technologies, to continually improve the program and maintain competitive advantage

Investigate expansion into new channels and opportunities

Support platforms and solutions with appropriate processes, governance, and contractual requirements

Ensure adherence to regulatory policy with internal Privacy stakeholders

Minimum Qualifications

Minimum 5 years' experience in digital marketing required, with experience managing performance channels

Understand of addressable, programmatic and native advertising

Experience working with digital Ad Tech and Mar Tech

Strong people management skills, experience directly managing an individual is a plus

Experience working in a matrixed organization, influencing stakeholders

Excellent oral & written communication skills, including presenting to senior leadership

Detail-oriented with solid organizational & time management skills

A self-starter who owns their role, is able to multi-task, and prioritize work in a fast-paced environment

Qualifications

Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries

Bonus incentives

6% Company Match on retirement savings plan

Free financial coaching and financial well-being support

Comprehensive medical, dental, vision, life insurance, and disability benefits

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential counseling support through our Healthy Minds program

Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24010991