Strategic Marketing Director

Friendly, MD, United States

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Full-time, Remote

Strategic Marketing Director We are Bloom Growth —an ecosystem for the growth of your entire team. Our ecosystem includes foundational tools for strategic planning, defining roles and a platform for both Leadership and Departmental teams to have powerful weekly meetings. Bloom is one brand within Winter International LLC. And, while you’ll be working for Bloom, you’ll have plenty of opportunities to connect with the rest of our Winter International LLC team. This position is 100% remote. Actually, our entire company is fully remote!

About the Role As a Strategic Marketing Director , you will spearhead the transformation of our established marketing department, driving substantial lead generation and brand growth. You will design and execute an innovative marketing strategy aligned with our company’s objectives, fostering creativity and pushing the limits of conventional marketing practices. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies, a deep understanding of market trends, and a knack for leading cross-functional teams. This role requires a strategic thinker who can translate business objectives into impactful marketing.

Duties/Responsibilities: The essential functions include, but are not limited to the following:

• Lead, manage and help all direct reports win by setting clear performance expectations, providing coaching and mentoring, and fostering a high-performance culture.

• Oversee all digital marketing activities, including SEO, SEM, email, social media, and content marketing.

• Develop and implement a comprehensive marketing strategy for lead generation and market expansion.

• Analyze market trends and customer insights to uncover new opportunities and address challenges.

• Manage budgets and resources efficiently, ensuring maximum ROI on marketing initiatives.

• Utilize data-driven methodologies to track, measure, and analyze the effectiveness of marketing activities, and adjust strategies as needed.

• Collaborate with sales, product development, and other departments to ensure strategic alignment and maximize impact.

• Stay updated on the latest marketing technologies and best practices, continuously seeking improvements.

• Conduct market research to identify opportunities, challenges, and trends to inform strategic decisions.

• Identify and cultivate strategic partnerships to enhance marketing efforts.

• Oversee brand management to improve company image and market position.

• Develop and execute strategies for improved customer engagement and loyalty.

• Continuously explore and integrate new marketing channels and techniques.

• Lead the creation of compelling and targeted content.

Qualifications/ What We Look For: • 10+ years of Marketing experience, ideally within a SaaS or technology-focused company.

• 5+ years of management and lead development expertise.

• Demonstrated strategic thinking with a history of driving growth through innovative marketing strategies.

• 2-3 years of experience working in HubSpot/ CRM systems.

• Strong knowledge of market research, data analysis, and digital marketing trends.

• Exceptional leadership, communication, and team management skills.

• Deep understanding of digital marketing, lead generation, and customer acquisition strategies.

• Ability to make well-informed decisions.

• Creative problem-solving skills.

• Adaptability in a fast-paced and evolving industry.

• Proficiency in marketing automation tools.

• Customer-centric mindset.

• Expertise in data analytics and interpreting complex data sets to drive marketing strategies.

About You Enough about us. The perfect fit for our team is…

• A team player. You have no problem rolling up your sleeves to help out a colleague.

• Friendly. You have a great attitude that lends itself to teamwork.

• Motivated. You go the extra mile because, for you, the bare minimum isn’t an option.

• An early adopter. You’re not intimidated by the latest tech. In fact, you love it!

• Organized. You stay on top of projects, and things rarely fall through the cracks.

• An optimizer. You are constantly looking for a better way to get things done, and you like sharing your ideas.

• Inquisitive. You love asking questions (specifically, “why?”).

The Hiring Process We take our hiring very seriously—and we hire equally for ability as we do culture fit. The last thing we want is for you to land a job you’re not happy or excited about. That’s not good for you, and it wouldn’t be good for us, either. Here’s a snapshot of what you can expect from our hiring process. Please note steps may vary slightly depending on the position.

Step One: Phone Screen

Step Two: Interview with your direct supervisor.

Step Three: Technical interview (if applicable)

Step Four: Cultural interview

During the interview process, we’ll also ask you to take the Predictive Index Behavioral Assessment. The Predictive Index measures your most natural behavioral tendencies and overall learning ability. It is not used as a disqualification tool, but rather a way to help us understand overall job fit, create unique interview questions based around your preferences, and ultimately create a better onboarding experience if you inevitably join our team.

Who We Are At every level, we’re committed to having a culture that rocks. Our team is the most valuable asset we have, and we’re proud to be a diverse, international and passionate group of people. We live and breathe honesty, kindness, helpfulness, continual learning and creative problem-solving. All while being 100% remote!

Around the office (i.e., our Zoom rooms), you’ll hear the word “transparency” a lot, and for a good reason; we believe in radical candor. That is, we believe that honesty, openness and empathy are just as powerful as a hard skill set, and we live that belief at every level of our organization.

Winter International LLC dba Bloom Growth provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form I9 upon hire. Winter International LLC participates in the E-Verify program.

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