VP, Strategic Marketing

Arlington, VA, United States

Surescripts serves the nation through simpler, trusted health intelligence sharing, in order to increase patient safety, lower costs and ensure quality care. We deliver insights at critical points of care for better decisions - from streamlining prior authorizations to delivering comprehensive medication histories to facilitating messages between providers.

Job Summary

The VP, Strategic Marketing is responsible for clearly defining, planning and executing marketing plans that bring Surescripts solutions to the multiple market segments required to build a network and for enabling the sales team to drive portfolio growth. The incumbent leads and manages our product and segment marketing teams as well as a growing partner marketing program and is at the forefront of defining our priorities and strategies for taking products/solutions to market.

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Responsibilities:

Develop annual, measurable product and segment marketing goals that align to annual revenue and sales goals to help drive growth, looking at least two years out.

Develop clear product/solution and segment annual marketing priorities and plans, adjusting throughout the year with clearly communicated updates internally to keep all involved functions aligned.

At least annually, present the strategic marketing plan to the Executive Team leaders involved in growth (usually the Chief Product Officer, Chief Marketing & Customer Experience Officer and Chief Growth Officer).

For products/solutions that involve a network build, orchestrate the product and segment marketing teams in building unique messages and marketing strategies for each segment involved.

Serve as key member of the Marketing Leadership Team, providing product and segment plans and priorities that help orchestrate messages and priorities in the downstream content, event and interactive marketing teams.

Lead product marketing and sales enablement team to:

marketing and sales enablement team to: Research, understand and articulate clear market needs for each product/solution area, noting that many products will have multiple target segments, each of which has its own value proposition which will need to be coordinated with segment marketing.

Identify competitive alternatives to our solutions in the market, research their competitive stance and develop sales tools/messages to help us compete.

Articulate clear product/solution messages and Surescripts differentiators

Monitor and manage network build needs across markets to enable targeted programs where the network build is a priority.

Build and execute marketing plans, with the downstream marketing team, for customers and prospects that promote new products as well as enhancements, upgrades and performance improvements in current solutions.

Develop and execute sales enablement programs.

Develop and manage key marketing program success metrics in coordination with marketing operations.

Lead segment and partner marketing team across existing and new segments to: Understand segment personas, business issues and priorities

Customize product/solution messages to meet the segment needs

Develop and execute marketing strategies, with the downstream marketing teams, for each segment that generate new business and/or increased adoption & utilization within a customer or segment for an existing business.

Develop and monitor key marketing program success metrics in coordination with marketing operations.

Provide effective leadership, direction and overall oversight to the product/segment marketing team. Build product/segment marketing team capabilities (Pragmatic Marketing, Forrester)

Build capabilities needed to develop effective nurture campaigns and Account-Based Marketing programs that drive measurable business results.

Develop and manage the budget across product/segment marketing

Develop and run sales enablement programming focused on product and segment messaging that aligns with market-facing programs. Build, manage and deliver annual sales meeting agenda, coordinating with the events team on experience.

Bring actionable competitive intelligence and messaging to internal teams

Build messaging platforms for products/segments

Provide oversight and direction to the product and segment marketing teams that will partner with strategy and product innovation to develop talking points for the sales team covering differentiation and approaches to dealing with competitors.

Build and deliver sales enablement programs that are engaging, in keeping with our culture and values and effective in delivering results for the organization.

Maintain customer relationships and stay apprised of key market trends and lead research that drives growth: Build, manage and deliver annual Customer Forum agenda, coordinating across teams to deliver content and with the events team to deliver the experience.

Network/build relationships with key customers and associations

Partner with Chief Marketing Officer and VP Account Management & Customer Support to manage our Network Alliance Advisory Council.

Qualifications

Basic Requirements Bachelor's degree or equivalent experience

12+ years of progressive experience in business to business Marketing including demonstrated experience managing and leading teams.

Strong background in sales enablement and developing teams that can successfully build sales capabilities aligned with product and segment messaging.

Experience with sales tools, messaging training, segment insights and competitor training (this does not include pure sales skills training like negotiating, etc.)

Preferred Qualifications Advanced degree

Majority of experience in the healthcare information technology market.

Surescripts embraces flexibility through its Flexible Hybrid Work model for most positions. This model allows employees to work virtually while still utilizing our offices as collaboration centers. With alignment and agreement from your leadership, you can come and go from the office as needed .

What You're Like

You're an advocate with a customer-first mindset who will do whatever is needed to help your customers succeed. You play at the intersection of creativity and strategy. And while you like big ideas, you're also grounded in good data, real market insights and measurable results.

What We're Like

We're a team of creatives and strategists who are customer obsessed. We value teamwork and innovation and strive to make a difference in healthcare by focusing on our customers. We're storytellers and promoters who serve as champions for quality and customer experience. We take our work seriously, but we also know how to have fun.

What the Work is Like

Our challenge is dealing with competing priorities as we juggle long-term goals with short-term needs. To do this, energy and positivity is the name of the game. And we take time to both celebrate our accomplishments and learn from our missteps.

Why Wait? Apply Now

We're a midsize company. This means you're not just another employee ID number. Here, you can build real relationships and feel supported by truly awesome people with diverse backgrounds and talents in an innovative and collaborative work culture. We strive to create an environment where you can be yourself, share your ideas and work your way. We offer opportunities for employee development, as well as competitive compensation packages and extensive benefits.

At Surescripts, base pay is one part of our Total Rewards Package (which may also include bonus, benefits etc.) and is determined within a range. The base pay range for this position is $227,500 - $278,100 per year. Your base pay may vary within or outside of this range depending on a number of factors, including (but not limited to) your qualifications, skills, experience, and location.

Benefits include, but are not limited to, comprehensive healthcare (including infertility coverage), generous paid time off including paid childbirth and parental leave and mental health days, pet insurance, and 401(k) with company match and immediate vesting. To learn more, review the Keep You and Yours Healthy, Balancing Work and Life, and Where Talent Takes Shape links under the Better Benefits. Better Work. Better Life section of our careers site.

Physical and Mental Requirements

While performing duties of this job, an employee may be required to perform any, or all of the following: attend meetings in and out of the office, travel, communicate effectively (both orally and in writing), and be able to effectively use computers and other electronic and standard office equipment with, or without, a reasonable accommodation. Additionally, this job requires certain mental demands, including the ability to use judgement, withstand moderate amounts of stress and maintain attention to detail with, or without, a reasonable accommodation.

Work Environment

Surescripts embraces flexibility through its Flexible Hybrid Work model for most positions. This model allows employees to work virtually while still utilizing our offices as collaboration centers. With alignment and agreement from your leadership, you can come and go from the office as needed.

Surescripts is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, disability, medical condition, marital status, pregnancy, genetic information, gender, sexual orientation, parental status, gender identity, gender expression, veteran status, or any other status protected under federal, state, or local law.