Marketing Specialist III

Carlsbad, CA, United States

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.

Job Description

Job Description:

When you are part of the team at Thermo Fisher Scientific, you will do important work, and you will be valued and recognized for your performance. With dedicated managers and encouraging coworkers to

support you, you will find the resources and chances to create significant contributions to the world.

As a Demand Generation Specialist, you will play a meaningful role in developing and implementing an always-on and targeted demand generation program for our multiple product portfolios. You will collaborate with marketing managers, the digital team, and business partners in a highly matrixed organization to accelerate revenue growth, drive lead generation, nurture campaigns, and optimize marketing efforts.

Location/Hours:

This is a Hybrid role. The applicant will report to the closet Thermo Fisher Scientific building 3 times a week or as needed.

What will you do

Data Acquisition and Analysis:

Conduct data analysis to identify demand generation opportunities and insights.

Use weekly reporting mechanisms to supervise and measure campaign performance.

Optimize third-party optimization processes, spend, tracking, and measurement.

Perform unique PL (Product Line) analysis and customer-journey mapping for identifying growth opportunities.

Execution:

Develop and track/update reporting mechanisms for CID (Customer Identification) development.

Create and implement email efficiency plans to drive lead generation.

Collaborate with regional teams for effective merchandising implementation.

Expand into 3P (third-party) placements to increase reach and demand.

Update and optimize initiatives on the website and forms to ensure mobile alignment

Audit and optimize digital asset metadata to improve search visibility and identify cross-selling opportunities.

Update and optimize MAP (Marketing Automation Platform) to fill gaps and expand entry points.

Strategy and Collaboration:

Acquire and analyze data to identify demand generation opportunities aligned with business objectives and target market segments.

Collaborate with marketing managers to understand campaign goals, product lines, target audience, and channels.

Work closely with the digital team to optimize digital marketing channels for lead generation and conversion.

Identify and implement new demand generation tactics to expand reach and deliver qualified leads.

Stay up to date with industry trends and standard methodologies in demand generation, marketing automation, and generative AI (Artificial Intelligence).

Act as a knowledge partner for the team, sharing expertise and providing mentorship.

How will you get here

Bachelor's degree in marketing, Business, or a related field.

Tried experience in demand generation, digital marketing, and data analysis.

Strong analytical skills and the ability to provide insights based on data.

Intellectual curiosity and challenger of the status quo.

Proficiency in marketing automation platforms, CRM (Customer Relationship Management) systems, and digital marketing tools.

Excellent communication and collaboration skills to work optimally in a matrixed organization.

Strong project management skills with the ability to prioritize and meet target dates.

Knowledge of industry trends and standard methodologies in demand generation and marketing automation.

Experience with generative AI is a plus.

What is in it for you

We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company pension, and a range of employee benefits!

Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.

If you are a passionate professional with a drive for demand generation and data analysis, we encourage you to apply for this exciting opportunity. Join our team and chip in to the growth and success of our organization.

EEO/Reasonable Accommodation

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Compensation And Benefits

The salary range estimated for this position based in Maryland is $83,300.00-$118,000.00.

This Position May Also Be Eligible To Receive a Variable Annual Bonus Based On Company, Team, And/or Individual Performance Results In Accordance With Company Policy. We Offer a Comprehensive Total Rewards Package That Our U.S. Colleagues And Their Families Can Count On, Which Includes

A choice of national medical and dental plans, and a national vision plan, including health incentive programs

Employee assistance and family support programs, including commuter benefits and tuition reimbursement

At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

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