Marketing Specialist

Carlsbad, CA, United States

Fluidra , a global leader in the pool industry, is seeking a talented Marketing Specialist to join our innovative marketing team onsite in Carlsbad, CA . If you have a passion for marketing and data, this could be the perfect opportunity for you!

Here’s what you can expect as a member of the Fluidra marketing team:

You’ll work on a variety of projects across multiple brands every day

You’ll get to interface directly with executive leadership

You’ll get the opportunity to learn and further your skills

You’ll be part of a company that has clear values and gives back to the community

WHAT YOU WILL CONTRIBUTE

The Marketing Specialist plays a key role in the marketing department, including essential marketing operations and facilitating seamless go-to-market execution.

In this position, you will support the marketing department by leading the day-to-day administration and coordination of marketing projects including both internal ( Fluidra Marketing) and external (Custom Marketing). Responsibilities will extend to the project management of FluidraPro Academy and Corporate Events, as well as the management of frontline portals including the Fluidra Lit Store and the Fluidra Rewards Display Order Portal. The Marketing Specialist will supervise project timelines, maintaining clear action items within project management tools, and anticipating and escalating obstacles.

In this dynamic, fast-paced role, you will collaborate extensively with internal cross-functional teams, including media, web and creative teams, as well as a mix of external agencies to ensure programs and activities are on strategy, on brand, on budget and meet agreed-upon timelines. This role requires excellent communication skills and the ability to collaborate closely with project owners and business leadership to develop comprehensive, best-in-class marketing plans that drive sales and help meet larger business objectives . Additionally, you will:

Collaborate with project owners to define the go-to-market strategy for marketing initiatives and new product launches

Ideate, develop, and propose new marketing initiatives designed to increase marketplace penetration utilizing a broad mix of touchpoints – CRM, digital, retail merchandising, print

Maintain clear and effective communications with the marketing department

Ensure flawless execution of marketing programs

Maintain project briefs, marketing calendars, marketing budgets and ROI analyses to internal stakeholders, including executive audiences

Audit the competition and identify opportunities to lead within the industry

Provide technical expertise to Customers / Suppliers in solving technical problems

WHAT WE SEEK

2+ years of experience in marketing communications, or related experience

Passion, creativity, and a sense of humor is a must

Proven ability to build trust within the organization and communicate honestly, transparently, and clearly

Strong communication, presentation, brief writing, and copy writing skills

Ability to understand product, target consumer, and competitive landscape

Understanding of product positioning, messaging, merchandising (in-store and online), CRM, digital and media

Self-motivated with the ability to thrive in a fast-paced environment

Proactive, energetic, self-starter and enthusiastic mindset

Problem solver with strong attention to detail and follow-through

EDUCATION

Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience

WHAT WE OFFER

An exciting opportunity to dive in and begin your career with a company that offers a competitive total rewards package that includes:

2 weeks of paid vacation (accrued)

11 paid Holidays

Full range of health benefits including medical, dental & vision, short & long-term disability

401(K) matching (100% of first 3% contributed, 50% of the next 2%)

Health and wellness programs / gym reimbursement

Educational assistance up to $7,000 per year

Company sponsored FUN events!

On-site gym, ping-pong, foosball, outdoor bocce ball court, BBQ & firepit

WHO WE ARE

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential, commercial and wellness pool markets, globally. The company operates in over 45 countries, has over 7,000 employees and owns a portfolio of some of the industry’s most recognized and trusted brands : Polaris, Jandy, CMP, S.R. Smith, and Zodiac. We also sell products under the Cover ‐ Pools, iAquaLink , Grand Effects , Dell and Nature2 names. With these combined resources we’re able accelerate innovation in critical areas like energy-efficiency, robotics and the Internet of Things.

Our focus is on creating the perfect pool and wellness experience responsibly. We take our mission to heart, and our employees embody these guiding principles in everything we do: passion for success, honesty & trust, customer collaboration, teamwork and inclusion, learn and adapt, excellence and innovation.

Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.

Expected hourly rate range is $ 31.00 – 38.00/ hour . Fluidra offers a comprehensive total rewards / benefits program that includes base salary, annual bonus based on performance of individual and company objectives, competitive 401K matching, paid vacation and sick time, full range of health benefits, educational assistance, etc. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and location. Your recruiter will provide additional details on our compensation and total rewards program.

#J-18808-Ljbffr