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Publicis Groupe
Chicago, IL, United States
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace build
Job Source: Publicis GroupeApex Exchange, Llc
Chicago, IL, United States
APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients. APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions in an increasingly complex
Job Source: Apex Exchange, LlcPublicis Groupe
Chicago, IL, United States
Company Description APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients. APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions in a
Job Source: Publicis GroupeEmbroker
Chicago, IL, United States
POSITION CAN SIT REMOTELY IN THE US OR CANADA Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. We seek a visionary Product Marketing Director with proven product-led growth experience to drive our marketing initiatives and propel our growth trajectory to new heights. As
Job Source: EmbrokerSTERIS
Des Plaines, IL, United States
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe. Position Summary HuFriedyGroup, a STERIS company, is a global leader in the manufacturing of dental instruments and products designed to help dental practitioners perform at their
Job Source: STERISCircle
Chicago, IL, United States
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and market
Job Source: CircleSphera
Chicago, IL, United States
Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world. Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that
Job Source: SpheraYCharts
Chicago, IL, United States
Description: Position : Director of Product Marketing Location: Chicago, IL In Office Requirement: 1 day per week The Company: Building and executing a great investment strategy shouldn’t require a PhD, nor a million dollar budget. It should be simple. The wealth management industry is rapidly evolving, and tech solutions like YCharts pave the
Job Source: YChartsChicago, IL, United States
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
The Associate Director of Product Marketing will be responsible for the go-to-market (GTM) strategy and execution for one or more of PMX’s lines of business. This role will be a strategic partner to senior leadership, working directly with business, Strategy, Sales, and Product leaders to launch and grow PMX products and services.
The ideal candidate will be able to clearly create and articulate the value proposition of highly technical offerings for both internal educational and external marketing purposes. In this capacity, the Associate Director of Product Marketing will help define product strategy, develop compelling value propositions across offerings, co-create thought leadership, and own customer engagement and education in order to grow product adoption and revenue.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
The Associate Director of Product Marketing will partner with Leadership, Strategy, Product, and Sales to:
· Lead the creation of product marketing collateral for each supported product including product positioning, competitive landscape evaluation, market trends analyses, thought leadership, and customer segmentation
· Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activities
· Proactively identify needs for ongoing product marketing initiatives for new and current PMX products and services, working with cross-functional partners to meet key product adoption goals and continuously improve product-market fit
· Design and execute the process to proactively incorporate customer and sales feedback on product marketing collateral and positioning to continuously improve both advocacy for and adoption of products
· Cultivate deep expertise about our industry, customers, offerings, and the competitive landscape
Qualifications
The successful candidate should have:
· 5+ years of product marketing or strategy experience with enterprise services or software products
· Demonstrated knowledge of the media agency, advertising and marketing technology, and data ecosystems
· Ability to quickly develop a comprehensive understanding of and perspective on new concepts and products, inclusive of both high-level strategy and tactical go-to-market details
· Expert ability, interest, and experience distilling complex topics for cross-functional and senior leadership audiences into persuasive narratives in the form of both written documents and presentations
· Strong collaboration, detail orientation, project management, and market research skills
Additional Information
Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.
REQ # 23-8918
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Email Alert for Associate Director, Product Marketing jobs in Chicago, IL, United States
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