Manager, Brand Marketing

Atlanta, GA, United States

We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Let’s Go Further Together.

Bringing True Hospitality to the World.

We want to welcome you to a world where you can bring true hospitality to everyone. When you join us at IHG, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.

With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips. We’re growing; grow with us

Employer Description

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognized and respected – wherever they are in the world. Want to be part of the journey

*** Location: Atlanta, GA-

Role Purpose

Develop and implement integrated marketing plans and campaigns that drive awareness of IHG Hotels & Resorts and stay brands.

Key Accountabilities

Develop and execute 360 integrated marketing plans across paid, owned, and earned channels (regionally and globally)

Collaborate with cross-functional teams on integrated marketing plans including Creative Services, PR, Media, Brand Strategy, and Analytics

Manage advertising agencies and vendors to ensure timely and effective campaign execution

Track campaign performance, analyze data and metrics, and provide recommendations for campaign optimizations

Key Skills & Experiences

Education

Bachelor's Degree in a relevant field of work or an equivalent combination of education and work related experience.

Experience

Five to seven years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including brand marketing or campaign management.

Technical Skills & Knowledge

Ability to translate business objectives and strategy into marketing campaigns

Demonstrated marketing experience in organizing, planning, and executing small- to large-scale campaigns from conception through implementation

Ability to direct creative process to build compelling messaging and creative concepts

Strong strategic, problem solving, and analytical skills

Strong organizational and time management skills

Strong communication and interpersonal skills

We’ll reward all your hard work with an excellent salary and benefits – including a great room discount and superb training.

Join us, and you’ll become part of the global IHG family – and like all families, all our team members share some winning characteristics. We work better together as a team – we trust and support each other, do the right thing, and welcome different perspectives. It would be best if you showed us you care, that you notice the little things that make a difference to guests, and that you are always looking for ways to improve - click here to learn more about us.

At IHG Hotels & Resorts, we are proud to be an equal-opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected, and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

Not Applicable for Colorado Applicants.

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The statements in this job description are intended to represent the key duties, essential nature and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

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