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Go To Foods
Atlanta, GA, United States
The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar. Education Bachelor's Degree Marketing, public relations, communications, busi
Job Source: Go To FoodsIHG
Atlanta, GA, United States
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition. Let’s Go Further Together. Bringing True Hospitality to the World. We want to welcom
Job Source: IHGFOCUS Brands
Atlanta, GA, United States
Essential Functions Leading the development and execution of national promotions: Manages the coordination of all marketing elements throughout the campaign period, finding synergies between all consumer touchpoints to develop and amplify one strategic marketing message (including creative development, PR programs, digital activations, loyalty pro
Job Source: FOCUS BrandsFOCUS Brands
Atlanta, GA, United States
Essential Functions Leading the development and execution of national promotions: Manages the coordination of all marketing elements throughout the campaign period, finding synergies between all consumer touchpoints to develop and amplify one strategic marketing message (including creative development, PR programs, digital activations, loyalty pro
Job Source: FOCUS BrandsIHG
Atlanta, GA, United States
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition. Let’s Go Further Together. Bringing True Hospitality to the World. We want to welcome y
Job Source: IHGGo To Foods
Atlanta, GA, United States
The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar. Education Bachelor's Degree Marketing, public relations, communications, busi
Job Source: Go To FoodsW.C. Bradley Co.
Atlanta, GA, United States
Job Summary Seeking an Associate Brand Marketing Manager who is passionate about marketing strategy and execution. This role will aid in developing the go-to market strategy to increase brand awareness and drive sales, reaching the right consumer with the right message at the right time. You will lead and project manage content and media across mu
Job Source: W.C. Bradley Co.W.C. Bradley Co.
Atlanta, GA, United States
Job Summary The Sr. Manager, Brand Marketing will be a key player in brand and product marketing content development and activation for our portfolio of brands that delivers on brand objectives with the overall goal of driving results. This role is a challenging and strategic one, critical to the success of the company goals. This is a hybrid role
Job Source: W.C. Bradley Co.Stone Mountain, GA, United States
Description
Join House of Cheatham, the creator and manufacturer of beauty brands in the multi-cultural hair category, committed to delighting people across the globe. The Company is owned by a private equity sponsor that makes control investments in growingmiddle-markett companies and the sponsor acquired its interest in the Company in 2021. Our famous brands include Aunt Jackie's Curls and Coils, Africa's Best/Originals, Hollywood Beauty, Kuza brands and more
Our company offers full medical benefits, 401k with matching, paid parental leave, tuition reimbursement, performance bonuses and more!
Summary
Lead, develop, and scale, brands collaborating with all functions as a strategic business, brand and team leader, culture builder, and growth driver. Become part of the brand/marketing management and new product development team of a highly successful, rapidly growing, private equity-backed, global CPG company with an iconic, new, and expanding brand and business portfolio in the fast-growing multi-cultural haircare, skincare, and beauty segments. Lead, develop, scale, brands collaborating with all functions as a strategic business, brand and team leader, culture builder, and growth driver.
Helps develop, implement and execute strategic marketing plans that result in YOY brand growth
Executes brand communication plan across all platforms (digital multi-media, marketing/sales materials, trade shows, education, photo shoots and promotions)
Coordinates deliverables with outside marketing/PR agencies
Develops and manages Influencer programs
Works with Digital partners to develop and oversee social media
Develops and leads execution of Mailings
Works closely with Sales & Merchandising to develop and execute effective promotional programs
Works with Brand VP to identify key consumer and market trends that develop into an annual brand innovation strategy and plan
Leads the new product development process internally with key cross-functional stakeholders ensuring all key milestones are achieved
Works with internal/external design resource/agency partner to develop sales/product communication materials e.g. Buyer’s Guides, POP, Sell Sheets, etc.
Attends and leads trade shows and events
Leads annual and ongoing brand budget exercise
Tracks and adjusts brand support spending to achieve budgeted levels
Leads all sampling programs, online, college, Beauty Boxes, Instore
Approves & manages monthly sample allocation forecasting requirements and achieves appropriate inventory targets
Conducts business analysis and presents ongoing KPI reviews
Recommends and executes brand price strategy
Recommends and executes slim and squeeze strategies as needed
Conducts category and competitive analyses and insights and recommends appropriate business responses/actions
Executes appropriate tracking/start documents
Requirements
Our ideal candidate is:
Dynamic, positive, self-motivated leader with significant experience understanding different types of brand and business challenges
Ability to work in an ambiguous and dynamic work environment; is comfortable with risk and uncertainty
Solutions focused, pragmatic but has a can do, will do attitude
Has digital marketing management and optimization experience especially with paid campaigns
Able to roll up their sleeves and get the job done while processes are not clear or being revamped
Demonstrates excellence in communication, analytical and project management
Excellent presentation skills and proficiency in PowerPoint/ Office Suite
Has worked with CPG FMCG brands
Can lead cross functional teams to drive innovation, promotion, sales projects and presentations
Can effectively build relationships and influence senior levels in the organization across regions and functions
Drive for results, able to influence and accomplish tasks through formal
Qualifications
5-8 years Marketing experience
Bachelor’s degree in Marketing, Business Administration, or related field
Former CPG experience preferred
Beauty/ Multicultural experience preferred
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Email Alert for Brand Marketing Manager Opportunities jobs in Stone Mountain, GA, United States
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