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Go To Foods
Atlanta, GA, United States
The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar. Education Bachelor's Degree Marketing, public relations, communications, busi
Job Source: Go To FoodsIHG
Atlanta, GA, United States
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition. Let’s Go Further Together. Bringing True Hospitality to the World. We want to welcom
Job Source: IHGFOCUS Brands
Atlanta, GA, United States
Essential Functions Leading the development and execution of national promotions: Manages the coordination of all marketing elements throughout the campaign period, finding synergies between all consumer touchpoints to develop and amplify one strategic marketing message (including creative development, PR programs, digital activations, loyalty pro
Job Source: FOCUS BrandsIHG
Atlanta, GA, United States
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition. Let’s Go Further Together. Bringing True Hospitality to the World. We want to welcome y
Job Source: IHGGo To Foods
Atlanta, GA, United States
The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar. Education Bachelor's Degree Marketing, public relations, communications, busi
Job Source: Go To FoodsW.C. Bradley Co.
Atlanta, GA, United States
Job Summary Seeking an Associate Brand Marketing Manager who is passionate about marketing strategy and execution. This role will aid in developing the go-to market strategy to increase brand awareness and drive sales, reaching the right consumer with the right message at the right time. You will lead and project manage content and media across mu
Job Source: W.C. Bradley Co.House Of Cheatham, LLC
Stone Mountain, GA, United States
Description Join House of Cheatham, the creator and manufacturer of beauty brands in the multi-cultural hair category, committed to delighting people across the globe. The Company is owned by a private equity sponsor that makes control investments in growingmiddle-markett companies and the sponsor acquired its interest in the Company in 2021. Our
Job Source: House Of Cheatham, LLCW.C. Bradley Co.
Atlanta, GA, United States
Job Summary The Sr. Manager, Brand Marketing will be a key player in brand and product marketing content development and activation for our portfolio of brands that delivers on brand objectives with the overall goal of driving results. This role is a challenging and strategic one, critical to the success of the company goals. This is a hybrid role
Job Source: W.C. Bradley Co.Atlanta, GA, United States
Essential Functions
Leading the development and execution of national promotions:
Manages the coordination of all marketing elements throughout the campaign period, finding synergies between all consumer touchpoints to develop and amplify one strategic marketing message (including creative development, PR programs, digital activations, loyalty programming, LTO integration, in-store print production, digital menu vendors, and catering).
Full ownership of Retail IT, digital menu vendors, omni-channel, and social marketing channels to help influence owned channel awareness and drive customer loyalty.
Manages projects/programs, develops and executes against timelines, maintains engine partner accountability, tracks performance, and ensures projects are within budget, meet quality standards, and align with key objectives and brand standards.
Leads marketing communication and program implementation, including developing ad hoc weekly communications and creating implementation guides for all promotions.
Completing thorough analysis and debrief documents to collect learnings and future recommendations on all marketing program elements.
Brand Activation
Collaborates with external partners and the creative team to develop promotional materials and marketing elements that align with the overall brand voice, platform, and strategy and to increase sales.
Partners with local marketing, culinary, training, and operations teams to develop marketing capabilities (e.g., training guides, local marketing toolkits, etc.) and to ensure successful local implementation of national programs.
Collaboration with culinary & Menu Innovation Manager to successfully launch in-store testing and ensuring that all marketing materials and digital elements are delivered in a timely manner, and reflect the appropriate brand tone of voice.
Relationship Management
Builds effective working relationships with franchisees and vendors to translate franchisees' needs into action.
Establishes and maintains trust and credibility with franchisees, vendors, and marketing associates.
Collaborates and briefs creative team to develop best in class execution for promotions
Maintains vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization's initiatives.
Research/Consumer Insight
Gathers and analyzes customer experience data, market research, sales data, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
Job Summary
The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar.
Education Bachelor's Degree, Marketing, public relations, communications, business, advertising, or other related field of study, Pref
Work Experience Experience leveraging primary research, data and consumer insights into actionable business initiatives
4+ years of experience in marketing, business administration, sales, or related field
4+ years of experience in developing and executing marketing plans and programs Franchisee, restaurant, hospitality food, or beverage experience, Pref
Skills & Abilities Working knowledge of developing and executing marketing plans and programs across multiple platforms.
Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.
Ability to create program goals, messaging, communication, and overall event plans.
Ability and willingness to apply project management skills and maintain strict timelines.
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Email Alert for Brand Marketing Manager jobs in Atlanta, GA, United States
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