Growth Marketing Manager

Columbus, OH, United States

Who We Are

WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years .

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT). The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.

Location & Flexibility

To help retain our deep culture of collaboration both among ourselves and our stakeholders, the Growth Manager will maintain an in-office presence in a hybrid capacity (Tuesdays, Wednesdays, and Thursdays) at our Columbus, OH office.

The Opportunity

As a Growth Manager , you’ll lead complex business/technical integrations and impact our clients’ products through data-driven decisions. You’ll ensure our clients successfully adopt and leverage technology as we launch their digital marketing campaigns!

Responsibilities

You’ll lead complex business/technical integrations across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh

Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders

You’ll coach project teams and mentor the Growth team to ensure client success

Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks

You’ll train clients to use their mobile growth stack and advise on best practices

Manage client media budgets and apply them across social channels like Google and other digital advertising networks

Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics and data reporting to demonstrate ROI

You’ll provide feedback to internal teams on creative asset and content development

Resolve a wide range of customer inquiries from basic education to technical operations

Develop multi-channel marketing strategies to improve engagement, conversion and retention metrics

Collaborate with mobile technology vendors to develop customized marketing solutions for clients

Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization and relevance

Travel to client offices as needed

Qualifications

3+ years of professional experience in a client-facing marketing strategy role

Demonstrated proficiency deploying campaigns in Marketo and/or Braze

Experience successfully developing and leading multi-phase projects with diverse stakeholders

You’ve led diverse, cross functional teams and have coached and mentored team members

Excellent written and verbal communication skills

Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages

You’ve successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention or improve customer long-term value

Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.

You can present complex ideas to clients and team members in a compelling and energetic way

You’re empathetic to client needs and can help find solutions if problems arise

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include mentorship, dedicated time to innovate on passion projects, and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.

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