VP Growth Marketing

Dublin, OH, United States

Description

Location:

This position is

located

at our Dublin, OH campus with hybrid flexibility.

We’re

on a mission to make healthcare simpler and more effective. We fight to ensure our members get the care they need, when they need it, at the most affordable cost –

that’s

why we call ourselves Healthcare Warriors

We’re

committed to building diverse and inclusive teams, so if

you’re

excited about this position, we encourage you to apply – even if your experience

doesn’t

match every requirement.

Quantum Health is hiring a

VP of Growth Marketing

who is an experienced, competitive, results-

driven

and innovative marketing leader. Are you a seasoned and inspiring leader of multi-functional revenue-building marketing teams?

This strategic leader will oversee a results- and data-driven marketing environment and team that execute effective programs that drive awareness and product adoption, increase revenue, support client

retention

and grow market share. We are looking for a positive, “can do” leader with responsibilities in product marketing, market research and competitive intelligence, sales support and analytics, demand generation, content marketing and new market development.

Our VP of Growth Marketing is nimble in the face of change and quickly

identifies

priorities and strategies that drive measurable results across multiple company growth goals, including adoption of new markets, strategic partners and/or acquisitions The. Successful candidates are adept at quickly understanding and connecting customer journeys to relevant,

scalable

and measurable pipeline-building playbooks. Our leader must excel at collaboration with other Marketing, Sales, Product and Client Success partners.

This role requires exceptional vision,

leadership

and the ability to thrive in a dynamic, fast-paced environment.

What

you’ll

do

Strategy

Collaborate with Marketing, Communications, Sales, Product and Client team leadership to

establish

and deliver revenue-driving priorities aligned with business

objectives

Manage Quantum Health’s B2B go-to-market program strategies and playbooks.

Translate market and internal research, buyer segment and

persona

data, program analytics and competitive intelligence into differentiated positioning, solutions and demand generation strategies and programs.

Analyze historical performance data to create forecasts, plans and budgets.

Mature team data practices, analyzing historical market and performance data to guide forecasts, plans and budget.

Partner with other Marketing and Communications leaders on joint planning and budgeting to

optimize

resources against priorities, and to

establish

, deliver and continually

optimize

team and departmental forecasts, KPIs and ongoing measurement of all programs to fulfill revenue acquisition and retention goals.

Support Sales and Revenue Growth Goals

Partner with Sales leadership to align on pipeline and revenue goals and to create, implement and measure segment- and vertical-specific go-to-market strategies and programs including:

Inbound and outbound marketing and content marketing programs,

thought leadership and email,

website,

search

and social strategies.

Webinars and high-impact event programming.

Product collateral,

demos

and testimonials.

Co-marketing initiatives with solution partners and strategic alliances.

Support demand generation and product marketing programming across multiple sales channels, including direct, reseller and solution partners.

Partner with Inside Sales on strategic alignment, revenue/activity targets and shared funnel metrics.

Collaborate with Digital Marketing and Sales Operations teams on performance scoring,

tracking

and reporting. Build and use leading indicators models to sharpen forecasting for all program targets.

Product Marketing/Marketing Strategy Collaboration

Support Product Marketing team, refining and championing “outside in”

thinking and partnering with cross-functional leadership on product differentiation and positioning, value propositions and messaging as well as measurable go-to-market strategies.

Create KPIs and measurement targets in alignment with Product forecasts (core and upsell opportunities)

Lead the Market Strategy and competitive intelligence functions, tracking and understanding the broader market context including market dynamics, competitive

insights

and new entrants. Ensure information is systematically collected and distributed across the enterprise.

Champion continual refinement of buyer and member personas and buyer and member-focused solutions across the team and enterprise.

Support Client Retention

Foster innovative client engagement programming that supports Client Success teams and company

objectives

including client forums, advocacy strategies, speaking/media opportunities, testimonials, and outbound communications.

Create KPIs and measurement targets in alignment with Client Success retention and same-store-sales growth goals

Share and leverage key learnings from client retention programs across the broader Marketing, Communications and Client Success teams.

Help ensure alignment of client support priorities, vision and tactics among Member Marketing, Product, and Client leaders.

Team Leadership

Lead, inspire and mentor the growth marketing team, including product and demand generation marketers, research and insights team and client marketing.

Focus on building thriving, high-performing teams that will enable Quantum Health to meet and exceed its growth

objectives

Proactively partner within Marketing, creating aligned goals, forecasts, priorities and actions with peer Marketing and Communications leaders.

All other duties as assigned.

What

you’ll

bring

15 years relevant growth marketing leadership with proven market strategy and

demonstrated

go-to-market

expertise

across prospect, partner and client journeys and end-to-end revenue cycles.

Excellent verbal, writing and cross-functional communication skills

Proven

track record

of building plans, forecasts,

budgets

and programs that support efficient growth

Positive, collaborative, energetic leader and team player who inspires action and consensus, “rolls up the sleeves” and gets things done

Ability to successfully balance multiple priorities, problem-solve and drive action in a fast-paced, dynamic environment

Experience working with HR buyers and benefits consultants in the employer healthcare, benefits and/or digital health landscape

Adept at leading, sourcing and

utilizing

market, customer and competitive research and program analytics to inform new strategies for actioning across teams

Successful

track record

collaborating across the enterprise, specifically Sales, Product and Client Success teams, to build and achieve shared revenue and retention goals.

Experience partnering directly with Inside Sales strongly preferred.

Hands-on

expertise

with Mar-Tech: Salesforce, CRM (HubSpot,

Marketo

or similar) and analytics (Google Analytics, Tableau or similar)

Commit to work within our company’s ethics and policies, and protect and take care of our company and members’ data

Bachelor’s degree

required

; MBA preferred

What’s

in it for you

Compensation:

Competitive base pay, incentive plans and employee referral bonuses.

Coverage:

Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption

assistance

, EAP, Teladoc services and more.

Retirement:

401(k) plan with up to 4% employer match and full vesting on day one.

Balance:

Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.

Development:

Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid

trainings

and leadership development.

Culture:

Recognition as

a Best

Place to Work for 15 years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision.

Environment:

A modern workplace with a casual dress code, open floor plans, full-service dining, free

snacks

and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room,

notary

and dry-cleaning services and more! Check out our home:

**** What you should know

Internal Associates:

Already a Healthcare Warrior? Apply internally through Jobvite.

Process:

Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check

Diversity,

Equity

and Inclusion:

Quantum Health welcomes everyone. We value our diverse team and suppliers,

we’re

committed to empowering our ERGs, and

we’re

proud to be an equal opportunity employer.

Agencies:

Quantum Health does not accept unsolicited resumes or outreach from

third-parties

. Absent a signed MSA and request/approval from Talent Acquisition to

submit

candidates for a specific requisition, we will not approve payment to any third party.

Sponsorship:

Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.

#LI-KT1

#LI-

hybrid

Note:

Compensation information published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be

disclosed

throughout the interview process. Compensation offered is based on the candidate’s unique combination of experience and qualifications related to the position.

Recruiting Scams:

Unfortunately,

scams

targeting job seekers are common. To protect our candidates, we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending in

@quantum-health.com

. Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB), Social Security Number (SSN), banking/direct/tax details, etc. via email or any other non-secure system, nor will we instruct you to make any purchases related to your employment.

If you believe

you’ve

encountered

a recruiting

scam

, report it to the Federal Trade Commission at

ReportFraud.ftc.gov

and your state’s Attorney General at

**** Apply

DescriptionHumana is a $90 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we...

DescriptionHumana is a $90 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we...

DescriptionHumana is a $90 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we...

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