Director of Marketing

Little Ferry, NJ, United States

FuelEd is seeking an experienced Marketing Director, with deep experience as a full stack digital marketer, to execute and evolve a newly developed marketing plan and continuously refine a comprehensive digital engagement strategy. This role is integral in enhancing our online presence and requires a professional with a preferred experience of marketing in the nonprofit and/or K-12 education sector. This role is ideal for a strategic thinker who is passionate about building brand awareness and lead generation, on and offline, in the educational sector. You are a fit for this role if you understand solution-driven, market-driven messaging, and are eager to help FuelEd align the right messaging to the right audience, via the right communications channel or activity.

This role requires a high level understanding of marketing strategy - how to use the tools of digital marketing to build brand awareness, reputation, and generate revenue - as well as the ability to implement on plans, attention to detail, and project management skills. As this role will be the first full time Partners in a marketing position at FuelEd, you should thrive in environments where you will be leading and building, but very much involved in execution or "doing."

The Responsibilities

The Director of Marketing will own the marketing function for our small, but growing, team, which will include:

Managing and search engine optimizing the FuelEd website.

Develop and refine new FuelEd website to improve customer journey and lead generation

Keep FuelEd website up-to-date with new product information, articles and content to improve customer journey and lead generation 2

Develop and implement SEO strategy to improve SERP results and domain authority/ backlinks, with the goal of increasing website traffic and generating more leads for business development. Monitor and report on SEO performance.

Develop and implement content strategy aligned to FuelEd buyer personas and their desired solutions to lead maximum impact.

Create and/or project manage and publish new content including website content, case studies, video testimonials, and success stories to expand our organization’s digital footprint, awareness, subscribers, and leads.

Act as ‘editor-in-chief’ for all content marketing activities, liaising with internal subject matter experts and managing outside writers as needed.

Write and publish monthly e-newsletters and outbound, nurturing lead generation campaigns, while supporting email list management.

Manage overall social media strategy by supporting FuelEd Partner responsible for social media to build brand awareness, promote programs and products and engage prospects and other stakeholders.

Lead all efforts related to FuelEd advertising.

Manage FuelEd Advertising for optimal performance of Google AdWords grant to generate conversions.

Explore and oversee other paid or unpaid advertising and advertorial opportunities e.g. sponsored blog posts on online channels/sites relevant to the target audience and make recommendations.

Manage and develop an external relations strategy, including media relations and events .

Develop and implement a media relations plan by identifying journalists, bloggers and influencers, building relationships and pitching storylines, writing and submitting OpEds, and coordinating with internal stakeholders to support efforts.

Manage events calendar and activities, including conference research, attendance, sponsorship, and speaking engagement opportunities that can enhance brand awareness and bring in sales and fundraising leads.

Optimize FuelEd Hubspot CRM platform for marketing operations.

Create audience segments /target lists for email campaigns.

Identify criteria and set-up MQL lead scoring for inbound marketing on new website.

Liaise with Hubspot contractor.

Our Ideal Candidate Has...

Bachelor's degree or equivalent

5-7 years strategic marketing experience with proven results

Exceptional written and verbal communication skills

Extensive experience of developing and implementing marketing plans with a strong buyer-centric and growth mindset

In-depth understanding of how to use digital marketing to build brand awareness and grow revenue through lead generation

Understanding of the industry, with an ability to attune to the realities of K-12 educators (teachers, school administrators, and district administrators) is a plus

Experience managing and directing marketing agencies/vendors

Excellent analytical skills to evaluate end-to-end customer experience across channels.

Extensive knowledge and experience of web strategy and best practices including use of Content Management Systems, web architecture and visitor user experience

In-depth knowledge of SEO best practices, strategies and tools

Knowledge and experience implementing and optimizing multi-channel digital campaigns (PPC, social media, email marketing etc.)

Ability to create a content roadmap and calendar for the FuelEd website and campaigns including the ability to conceptualize and create engaging content with an eye to aligning trends and initiatives in the K-12 sector to FuelEd programs and solutions.

Knowledge and experience implementing marketing automation and outbound email marketing campaigns in Hubspot

Ability to leverage data and insights to inform recommendations and drive results using Google Analytics, Google Tag Manager, Google Search Console, Google Looker report

Experience of working in a remote team with a distributed management structure

Passion for FuelEd’s mission to grow emotionally intelligent educators and relationship-driven schools, with the ability to embody the company’s mission — with super skills in building relationships.

A resourceful style with the ability to take initiative, collaborate effectively, execute independently and with excellent organizational skills such as project management, time management, decision-making and priority setting skills

Strong “soft skills” (including high self-awareness, emotional intelligence, authenticity, interpersonal skills, strong written and verbal communication) and other leadership qualities (a desire to continuously learn, integrity, agility, and consistency, and accountability)

For more info and to apply, visit: https://fueledschools.org/careers

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