Senior Manager, Customer Marketing

Boston, MA, United States

DIGITAL WAYS TO A CLEANER WORLD

Do you want to work for a company with a global impact? A leader in environmental services, AMCS is a trailblazing software company that guides and supports other businesses on their journey towards sustainability.

AMCS leads the way

The AMCS team is at the cutting edge of technology. Companies come to AMCS to achieve their sustainability strategies as we help companies to reduce their carbon footprint and work in a more environmentally conscious way. AMCS has created digital ways to a cleaner world.

What we do

AMCS is a global leader for integrated software and vehicle technology for the environmental services industry. AMCS delivers enterprise cloud-based software solutions worldwide supporting over 5000 customers in 23 countries. AMCS employs over 1350 people across 22 countries, headquartered in Ireland with offices in North America, Europe and Australia.

Our people

AMCS offers team members more than just a job, but an opportunity to map out a career with a company that is growing, evolving and setting out new ways of working that are having a positive impact on the world around us. AMCS was established in Ireland and holds onto those local roots and ‘start-up’ mentality with a culture of connection. Connection to our work, our customers, our colleagues and our community that creates a working environment that fosters openness, collaboration and creativity.

Job Description

Reporting to the Vice President of Marketing, North America, this key member of the Marketing team is responsible for building strong relationships with customers through personal interaction and engaging marketing campaigns. Working closely with sales, product marketing, and the broader marketing team, this role will be responsible for identifying and executing conversion and cross-sell opportunities to drive pipeline and revenue within the existing customer base. In addition, the Sr Manager will be responsible for building a community of vocal customer advocates to help AMCS grow its competitive edge in the market. This new role is instrumental in AMCS building a dominant market position for its innovative solutions across multiple industries including Waste and Recycling, Transportation, Utilities, and Manufacturing.

To support the continued growth of the AMCS business in North America, we currently have a requirement for a Sr Manager, Customer Marketing. This can be a hybrid role based out of our office in Boston or remote for exceptional candidates.

Primary responsibilities:

Deeply understand AMCS customers, their needs, and the value that our portfolio of solutions brings to their businesses.

Own and manage the planning and execution of marketing campaigns to achieve conversion and cross-sell goals including customer engagement, opportunity/pipeline creation, and closed revenue. Work with sales to assess conversion/cross-sell pipeline health.

Work closely with the Customer Success team to align the planning and execution of marketing campaigns to build loyalty and retention. Support user adoption programs as defined by the CSM team.

Create customer communications strategies to ensure customers have the latest understanding of AMCS offerings.

Build strong relationships to engage and motivate customer advocates.

Create compelling customer stories that highlight the positive business outcomes of using AMCS solutions. Build a library of assets including written case studies, quotes, video testimonials, speaking opportunities, and webinars to be used across multiple channels and campaigns.

Support customer user groups and conferences.

Evangelize customer advocacy within the AMCS organization. Maintain strong relationships with sales, professional services, and customer success teams to keep pulse on potential customer advocates.

Work collaboratively across marketing organization to ensure that all campaigns and programs are optimized to meet new, conversion, and cross-sell goals.

Measure, report, and optimize customer marketing program and campaign performance and ROI. Communicate plans and results with stakeholders at all levels of organization.

Promote a culture of collaboration, accountability, innovation, customer service, and fun within the marketing and broader organization.

Qualifications:

Experience managing and executing customer marketing and/or demand creation programs and campaigns for B2B companies. Experience with enterprise accounts a plus.

High-energy, results-oriented marketer who can think strategically and creatively but is detail-oriented to execute tactics effectively.

Interpersonal skills to engage and motivate customers and internal stakeholders. Ability to engage professionally at all levels of an organization.

Strong team player. Strong communications skills with proven success in influencing and collaborating cross-functionally.

Strong analytical skills with proven ability to measure, analyze, understand, and present data to measure program effectiveness.

Excellent writing skills and strong verbal communicator.Strong project management, attention to detail and critical thinking skills. Ability to manage external resources as appropriate.

Familiarity with CRM and martech stack. Ability to recommend best practice tools and processes to build a customer advocacy program.

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