Marketing Manager/Senior Marketing Manager
Watertown, MA, United States
Reporting to the Director of Marketing & PR, the Marketing Manager spearheads NESN’s brand/content marketing strategies, executes on-and-off network marketing plans, oversees agencies and media planning as appropriate, and supports broader growth marketing initiatives. The Marketing Manager leads the coordination and implementation of marketing plans, programs and campaigns; ensures consistency of brand representation across multiple channels; establishes brand voice and tactics; builds relationships with NESN personalities and outside influencers; and collaborates with internal and external partners on various company initiatives. Opportunity for this role to be Senior Manager level depending on years of experience.
Essential Duties and Responsibilities:
Establish and implement on- and off-network marketing initiatives per the marketing department’s annual operating plan and for special projects that promote programming initiatives, network tune-in, branded products, and other company initiatives with approval of the Director of Marketing & PR
Ideate, concept out, pitch, and execute on marketing campaigns that advance company objectives
Track performance of campaigns, target attainment, and conduct recaps
Concept and lead event marketing efforts as needed as part of broader marketing plans
Serve as NESN’s main point-of-contact with external media partners, recommend tactics to Director of Marketing & PR including new media tactics and trends based on industry research
Lead for all of NESN’s brand representation and promotional messaging across all mediums and ensure consistency of promotional messaging in all mediums
Schedule, write and distribute promotional copy for on-network live reads, NESN marketing newsletters, push notification and off-network promotion
Lead project management efforts in partnership with UI/UX and Creative Services on asset creation and delivery
Create and execute social media marketing strategies across all NESN brand handles that promote programming initiatives, network tune-in, branded products, and other company initiatives
Manage, negotiate and keep current all off-network web, print, outdoor, radio and TV spot ad placements
Track off-network ad placements, create proof of performance reports and present learnings/recommendations for various campaigns
Manage asset delivery for digital marketing platforms such as Facebook Ad Manager, Google Ads, etc. including creating schedule, copywriting, overseeing asset development and reporting on learnings
Develop and optimize processes across Sales, Programming & Production, Digital and Creative Services to drive efficiency for asset delivery for Red Sox and Bruins season marketing and sales activations
Communicate strategy and guidance to NESN Traffic relative to their executing NESN promotional spots on daily traffic logs
Manage NESN’s promotional inventory with several business partners and coordinate asset production
Track paid marketing expenditures, provide timely reports to Director of Marketing & PR
Assist the Sales and Affiliate Relations departments in planning, scheduling and executing client events and promotions
Oversee Red Sox and Bruins and campaigns and activations on NESN’s channels
Develop and execute influencer branding strategies and platforms and serve as NESN’s main point of contact for all NESN influencer campaigns and strategy
Coordinate requests and appearances of NESN talent in relation to influencer and sponsored campaigns at client events
Manage network premium merchandise inventory and related activities
Successfully completes other related assignments and tasks as needed
Qualifications:
Bachelor’s Degree and 5+ years of experience (Manager level), or 7+ (Sr. Manager level), designing, implementing and executing marketing programs, promotions and targeted campaigns
Experience working for a sports team, media organization or related entity on the professional ,or college level, a bonus
Detail oriented with excellent organizational skills
Solid interpersonal and communication skills
Excellent writing skills with ability to develop compelling, results-oriented copy
Experience working in athlete relations, player/influencer marketing in a talent agency, professional sports organization or creative agency setting a plus
Experience working with talent, while maintain the highest level of confidentiality
Social media strategy, CRM, and/or performance marketing experience a plus
Strong ability to work collaboratively in a team-oriented environment across various departments
A demonstrated ability work under limited supervision in a high-pressure and loosely structured environment
Advanced skills with MS Office (particularly with Excel) with a high aptitude for learning new software applications
Ability to attend events on weekends and evenings, on an as needed basis
Experience with Wide Orbit a plus
Flexibility to travel
Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility.
Who We Are
NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.
Beginning this fall, NESN will manage SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.
Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.
NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
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