Marketing Manager
Charlotte, NC, United States
The successful candidate will be well-versed in marketing campaign management, content marketing, email and digital campaigns, and programs in service of accelerating pipeline and revenue growth, as well as supporting client retention and satisfaction. Additionally, you are a natural communicator and storyteller, and operate with measurable impact and results at the forefront of everything you do.
What You’ll Do:
Develop and manage integrated marketing campaigns that both support revenue-generation functions and further product/service penetration in the marketplace, including but not limited to all marketing activities and demand generation
Create new marketing assets such as blog articles, infographics, presentations, social media and web content, email copy, videos and advertisements that target an array of customer types/personas
Develop vertical and audience-specific marketing plans, and further the programmatic infrastructure, including the editorial calendar, email marketing flows, nurture campaigns, lead generation/management, etc.
Support event planning and event execution as well as in-person and virtual client programming.
Work directly with other marketing and sales team members to ensure that event, partnership, and social media marketing efforts are strategically aligned to corporate and campaign goals.
Define and execute against an always-on digital strategy which leverages email, SEO, SEM, advertising, content syndication and paid social.
Align closely with inside and field sales while continually measuring, optimizing, and reporting out on campaign efforts to demonstrate material contribution to global pipeline generation
What You’ll Need:
5+ years of experience in B2B marketing
Experience working with Hubspot CRM system
Strong understanding of persona marketing, audience segmentation, and content mapping to the buyer’s journey
A metrics-driven, analytical approach with a focus on outcome and impact
Ability to work creatively within a corporate brand identity and follow a style guide
Excellent written communication and presentation skills
To work efficiently in a fast-paced environment
To be highly motivated, positive, entrepreneurial, creative, ownership-driven, intellectually curious, dynamic, confident, professional and goal-oriented
Bonus if you:
Have expertise in marketing to professional services organizations, such as Legal / Accounting / Consulting industries
Have search engine optimization (SEO) and Google Analytics experience
What you will gain at Intapp:
Our culture at Intapp emphasizes accountability, responsibility, and growth. We support each other in a positive, open atmosphere that fosters creativity, approachability, and teamwork. We’re committed to creating a modern work environment that’s connected yet flexible, supporting both professional success and work-life balance. In return for your passion, commitment, and collaborative approach, we offer:
Competitive base salary plus variable compensation and equity
Generous paid parental leave, including adoptive leave
Traditional comprehensive benefits, plus:
Generous Paid Time Off
Tuition reimbursement plan
Family Formation benefit offered by Carrot
Wellness programs and benefits provided by Modern Health
Paid volunteer time off and donation matching for the causes you care about
Home office stipend
Opportunities for personal growth and professional development supported by a community of talented professionals
An open, collaborative environment where your background and contributions are valued
Experience at a growing public company where you can make an impact and achieve your goals
Open offices and kitchens stocked with beverages and snacks
Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws. All offers are contingent upon passing a criminal history and other background checks if applicable to the position.
Please note: Intapp will not hire through text message, social media, or email alone. We will never extend a job offer unless you have been contacted directly by an Intapp recruiter and have participated in the interview process which will generally consist of 3 or more virtual or in person meetings. We post all legitimate job openings on the Intapp Career Site at https://www.intapp.com/working-at-intapp/.
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