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Description
Director of Digital Demand Generation
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Director of Demand Generation
Dallas, TX, United States
Director of Demand Generation
About the Company
Innovative healthcare company
Industry
Hospital & Health Care
Type
Privately Held, VC-backed
Founded
2020
Employees
11-50
Funding
$6-$10 million
Categories
Health Care
Ambulatory Services
Health & Drug Screening
Ambulance
Health & Wellness
Health Care
Health Insurance
Insurance
Primary and Urgent Care
Specialties
Health Benefits
Employee Healthcare
Direct Primary Care
Primary Care
Behavioral Health
Mental Health
Prescriptions Benefits
In-Home Visits
and Virtual Primary Care
About the Role
The Company is seeking a Director of Demand Generation to join their dynamic team. The successful candidate will be responsible for building and managing a multi-channel lead generation engine and B2B content strategy. This role is pivotal in positioning the company as a thought leader within the target market and driving sales-qualified opportunities. The Director of Demand Generation will work closely with the marketing and sales teams to own direct sales revenue growth, develop a B2B lead-generation engine, and execute a long-term content strategy. The ideal candidate should be data-obsessed, customer-centric, and capable of connecting their actions to the overall company goals.Applicants must have at least 5 years of demonstrable experience directly impacting revenue growth through lead generation. A creative and strategic thinker with expertise in content strategy, organic growth, and digital marketing, including SEO, lead nurturing, and retargeting, is essential. Experience in the health benefits space or selling to small businesses is a plus. The role requires strong analytical skills, a deep understanding of funnel optimization, and proficiency in CRM and marketing automation systems, with familiarity with Hubspot being advantageous. The Director of Demand Generation at the company should be self-motivated, resourceful, and committed to driving projects forward in a fast-paced, collaborative environment.