Director of Digital Demand Generation
Dallas, TX, United States
Director of Digital Demand Generation At Frontier, seeing what's beyond the horizon is in our fiber. And we’ve been doing just that for over 80 years – connecting communities with emerging communications technology across the country. At Frontier, we’re transforming our business to break new ground and taking the digital revolution across the nation. We’ve invested over $1.6B to roll out fiber-fast internet to 10m+ homes by 2025. We’re growing our team so you can join us in exploring and opening new frontiers. Here, you’ll have the opportunity to build a powerful foundation for America’s future and yours.
What we’re seeking: The Director of Business Digital Demand Generation is responsible for the oversight, management, and success of the demand generation, operations, and analytics within Frontier’s business unit. This role will drive the strategic vision of all efforts tied to conversion and ensure tactical performance meets industry standards. In conjunction with digital lead generation, the Director will be responsible for ensuring alignment and cohesion with the Frontier Business sales force to maximize impact in the B2B market.
This role will work with the VP of Business Operations and Lead Generation to develop 1-year and 3-year strategic plans that align with the company’s product and market goals as well as oversee the execution and evolution of those plans. Under their leadership, the Demand Generation team will ensure optimum conversion rates across the marketing and sales funnel, maintain and improve the MarTech stack, and deliver statistical forecast models and market segmentation to senior leadership and key stakeholders.
In this in-person role, you will be required to report to our Dallas, TX, location to complete your work responsibilities.
What we need in you: What you’ll do: Work with VP to develop 1-year and 3-year strategic plans that prioritize initiatives and structure work across the team
Responsible for the digital cart performance of our business units
Provide the VP with ad hoc analyses and other operational support as needed
Oversee analytics of customer attributes and actions to perform customer segmentation; develop a strategy to effectively market to the existing base using that customer segmentation
Advise on strategy for any actions impacting existing or potential customers, including retention, migrations, or competitive takedowns
Demand Generation Team
Lead the team in providing senior leadership with analytical support, planning, and recommendations regarding capital allocation, marketing focus, and best practices
Work with direct reports to establish and guide their KPI achievement
Assist with the overall professional development of team members, helping them grow knowledge, skills, and ability to add value across the organization
Continually guide, challenge, and redirect the team, encouraging deep thinking, new ideas, and creative problem-solving
Empower the teams’ education to maximize their expertise in their fields to keep Frontier at the forefront of marketing best practices
Digital Sales Own the overall digital and digital-assisted sales volume for the business segment
Own the business cost per add metric ensuring efficient return on media spend
Own the digital cart roadmap and manage execution through agency and technical partners
Website Optimization and Performance Develop a strategic roadmap for the website alongside the Director of Digital Marketing Strategy
Ensure website SEO optimization to maximize page rank and presence of primary search engines
Oversee website content to maximize engagement, education, and conversion
Establish and manage the success metrics of the Commercial website through its impact on the bottom line
Paid Media and SEM Provide insights on future growth and ROI strategy through historical business analysis and forecasting of marketing and customer trends
Develop and evolve yearly digital media strategy
Oversee the ROI and success of evergreen paid media to the website
Coordinate with Frontier Business on overlapping keywords and delineation of terms to ensure success
Manage and approve budget allocated to SEM, display, and other evergreen paid media accordingly
Marketing Automation, Operations, and Analytics Establish and evolve the MarTech stack roadmap to meet, maintain, and ultimately exceed industry standard capabilities
Oversee the management of the MarTech stack including but not limited to Marketo, Tableau, chat systems, and representation of marketing needs in Salesforce.
Maintain daily management dashboard and reporting
Lead and manage SEM efforts with existing team members
Segmentation and Forecasting Develop statistical forecasts to identify trends and future performance via R, Python, MySQL, etc.
Generate and leverage ROI models for profitability analysis
Provide recommendations based on forecasts, industry trends, and market movement
Own market segmentation and audience profiling for marketing and sales initiatives
Lead Management Process Build and maintain an industry-leading lead development team
Coordinate and establish a career funnel for Lead Development Reps into future Account Executive positions
Oversee lead development process, handover, and success for both inbound and outbound activities to achieve targeted success in pipeline generation and conversion rate
Collaboration with Field Sales, Wholesale, and CPE Maintain consistent dialogue and coordination with Commercial Field Sales, Wholesale, and CPE leadership and management
Align lead generation and marketing efforts with sales targets and strategic focus
Establish and maintain a relationship with Frontier Business to ensure market segment and web presence alignment for a proper and successful customer journey
What we offer: Nothing is more important to our success than the team that built it. That’s why we provide benefits to keep you and your family well. Some of which we’re most proud to offer include:
Salary Range: $145,000 - $216,000
20 PTO (Paid Time Off) days + 10 paid holidays per year
Day one medical, dental, vision, and prescription drug plan
401k match of 50% on 6% of eligible compensation
Same-sex spouse and domestic partner benefits coverage
10 weeks of paid parental leave, 3 weeks of paid caregiver leave, and up to $10k in adoption program assistance
What background you should have: 10+ years B2B marketing experience; Telecommunication experience preferred
10+ years of analytics, insights, and reporting to senior leadership
7+ years managing demand generation team
5+ years managing and owning an e-commerce platform
5+ years of marketing automation and operations experience
5+ years managing quota-carrying lead development team
Historical achievement of building and managing industry-leading marketing teams from the ground up
Proven ability to maintain inter-departmental relationships and develop a cooperative environment between teams and organizations
Consistent track record executing business process improvements
Strong leadership experience with demonstrated success in coaching, mentoring, and growing a highly intelligent team of technical and analytical talent
Experience developing plans for attacking complex problems and executing high-level initiatives
Strong financial and business acumen with the ability to identify and evaluate opportunities
Bachelor’s Degree required
Frontier salaries are estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter. In our line of work, where making connections is paramount, fostering a culture of inclusion is fundamental to our values. We firmly believe in leveraging the strength of diversity to drive digital connectivity forward. If your background brings a unique perspective and value different from what we've outlined, we encourage you to apply and join us in our mission to #BuildGigabitAmerica. Frontier Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
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