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Marketing Manager

Santa Rosa, CA, United States

Job Summary

As Marketing Manager, you will be managing the overall execution of marketing and branding activities in order to meet the brand expectations and targets. You are to ensure that there is a continuous effective and economical allocation of resources and maintain lower operational budget of the marketing department. The role is not entirely independent; while reporting directly to the executive committee which is composed of the President, Vice President and Chief Operating Officer, you are to work closely with the different sales department managers to support their marketing requirements.

Duties & Responsibilities:

Manage the promotion and positioning of the brand, products and services of the company

Developing marketing strategies and managing marketing campaigns across all platforms in line with company objectives

Overseeing the company’s marketing budget

Analyze the success of marketing campaigns and create reports

Carry out market research in order to keep up to date with customer trends as well as to predict future trends

Manage and improve lead generation campaigns, measuring results

Supervise advertising, product design and other forms of marketing to maintain consistency

Monitor and report on effectiveness of marketing communications

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Analyzing potential strategic partner relationships for company marketing

Manage online and offline marketing material in terms of technical specs, project timelines, plan executions and other efficient resources required

Responsible for the translation of key research reports into strategic recommendations prior to presentation for consideration and approval

Organize events such as product launches, exhibitions and photo shoots

Oversee and manage all company events such as trade shows, conferences and festivals

Building good working relationships between internal and external partners and customers

Possible travels nationwide, if required

Performs and assists all other tasks and duties that are not stipulated on this document but assigned by your superior or required by the company.

Following company rules and regulations as specified in the Company Handbook.

Qualifications:

Education Level: Bachelor degree in Marketing or Equivalent

Experience: at least five (5) years experience of the job requirement, preferably in the same industry.

Specific Skills: Qualified chartered marketer, Strong analytical and project management skills,

Confident and dynamic personality, Strong creative outlook.

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