Associate Marketing Manager
Sonoma, CA, United States
We're on the lookout for an Associate Marketing Manager to play a vital role across our vibrant family of brands: Gundlach Bundschu, Abbot’s Passage, and GUNBUN. If you're a blend of creative energy and analytical prowess, are process-driven, and eager to make a big impact in a dynamic, family-owned company, this role might just be your next great adventure.
What You'll Do:
Brand & Content Mastery: You'll steer the ship for all things content - managing our social media calendars, crafting smart and engaging copy, and coordinating content for wine releases across all brands. This includes everything from bottle shots to tech sheets and point-of-sale materials.
Collaboration is Key: Work hand-in-hand with our marketing, direct-to-consumer (DTC), wholesale, and hospitality teams to meet the unique needs of each division. You’ll also be the brand ambassador, both internally and externally—keeping a pulse on brand perception and outreach.
Visual and Verbal Storytelling: You’ll create compelling mood boards, assist in managing photo shoots + designers, and oversee all marketing materials and merchandise to ensure they communicate our brand ethos.
Support & Strategy in DTC Marketing: From strategizing email campaigns and digital ads to crafting newsletters and updating collateral, your voice will help shape how we communicate directly with our customers.
Elevate Trade Marketing: You'll create and refine sales presentations, develop point-of-sale materials, and keep our brand looking sharp across wholesale platforms.
About You:
You’ve spent at least 3 years in marketing, ideally within the wine, beer, spirits, or broader CPG sector.
You’re a pro in social media management and content creation, with a sharp eye for photography and visual storytelling.
Your communication skills are top-notch; you’re as comfortable crafting compelling stories as you are presenting them to the team.
You thrive in a bustling environment and are a pro at juggling multiple projects without missing a beat.
You have your finger on the pulse of trends in branding, design, music, ecommerce, email marketing, and social media.
You have basic design skills and are comfortable using photoshop/illustrator.
You’re familiar with the nuances of the three-tier system and have some trade marketing savvy up your sleeve.
Ready to pour your passion into every project and join a team that values joy in their work just as much as they value the wine itself? We’d love to hear from you. Join us for an opportunity to grow, innovate, and lead in a setting where good people and great wine are at the heart of everything we do.
About Bundschu Co:
Since 1858, Bundschu Company has embodied the belief that quality wine need not be divided from experience, but that one enhances--and connects--the other. Since then, the multigenerational company has grown an intentionally small portfolio of wineries and brands that each uniquely embody that spirit, including Gundlach Bundschu, Abbot's Passage, GUNBUN, Bundschu Winery & Vineyard Services, and Huichica Music Festival. Bundschu Company honors the family's legacy and quest for the future by cultivating a diverse group of brands at the intersection of top tier wine and experiences, investing in innovation and sustainable practices, and championing the next generation of diverse leaders. For more information, please visit www.bundschu.com
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