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Vice President of Marketing

, CT, United States

Description

For over 75 years, the dedicated team at Winston Flowers has been committed to fostering excellence in everything we do. Today, our family-owned company has a worldwide online presence, two state-of-the-art design studios—60,000 square feet in Boston and 12,000 square feet in New York City—and retail shops throughout the Greater Boston area and in Greenwich, Connecticut. Each and every person on our team works in pursuit of a singular goal: to take care of our clients’ precious moments as if they were our own.

This position reports to the CEO.

Job Responsibilities

Develop and manage comprehensive marketing strategy and planning, aligned with Winston Flowers’ objectives

Define and articulate Winston Flowers brand identity, value proposition, and messaging framework, ensuring consistency across all marketing channels and touchpoints

Establish deep knowledge of industry trends, emerging technologies, and competitive developments to identify potential opportunities

Collaborate with internal teams, including Operations, Sales, and Finance, to align marketing efforts with overall business goals

Identify and cultivate strategic partnerships and alliances to extend our reach, enhance our offerings, and drive customer acquisition and retention

Lead the marketing team in creating and executing integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional media

Develop and manage marketing budget across all marketing channels to meet brand engagement objectives and drive commercial performance

Develop, coach and create successful teams and talent that foster a productive, inspirational and creative environment for the entire department

Candidate Attributes

10+ years of experience in brand and marketing strategy with a proven track record in driving customer demand and revenue growth, ideally in luxury design, retail or hospitality industry

Bachelor's degree is required

Professional or personal experience in floriculture, horticulture, and/or design is preferred but not required

Profound Expertise in leveraging, influencing, navigating, and building marketing plans and partnerships across internal and external teams to drive business

Innovative and visionary; can rally diverse stakeholders around a common vision

Strategic thinker and excellent team player

Excellent communication and interpersonal skills; able to communicate across the organization

Planning and organizational skills with a sense of priority and attention to details

Strong problem-solving skills

Quantitative and analytical skills with the ability to link numbers to recommendations and results

Experience with Salesforce and use of marketing analytics in determining strategy and marketing programs

Requirements

Flexible work schedule required including weekend and holiday availability

Peak business periods may require extended work days and work weeks

Some travel may be required.

Winston Flowers’ benefits are comprehensive and include competitive compensation, paid time off, medical and dental insurance, company-paid life and long term disability insurance, 401(k), pre-tax health savings account with company match and a generous employee discount.

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