Director, US Marketing

Los Angeles, CA, United States

Description

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we're also very serious about the important stuff: our people, our values, and the planet:

We're officially a Great Place to Work!

We're a family.

We dream big.

We love diversity.

We're always learning.

We prioritise well-being.

We give back in a big way.

We're serious about sustainability.

We bring the fun!

Visit our website or our LinkedIn Life page for more information on our amazing brands and people.

Position Title:

Director, US Marketing

Classification:

Exempt

Position Status:

Full Time

Reports To:

SVP, Head of North America Marketing

Direct Reports:

Senior Brand Managers; Brand Managers; Associate Brand Managers

Role Objectives:

Deliver annual BDO for portfolio in partnership with design lead and category leadership, presented to the Sr. Leadership Team. Beginning with the financial planning process, identify growth opportunities, across owned IP and Licensed brands, within white space product/category opportunities to guide marketing and development teams. Guide team to deliver brand development, line plan architecture, profit and loss management, assets development, content and digital programs managed within agreed annual budget.

Lead an effective team who can collaborate across key territories and cross-functional teams to ensure an impactful brand and asset program is executed on time and to budget.

Qualifications:

• A minimum of 8 years' experience in related marketing functions/roles.

• Relevant academic qualifications in a related field eg. Bachelor of Marketing; MBA preferred.

• Experience or knowledge of the toy industry and consumer marketing to children highly preferred.

Responsibilities:

Brand Management

• Develop the US Category Strategy, delivering the overall portfolio level gross sales, gross margin, and direct contribution targets on a yearly basis.

• Lead 3-year Strategic plan across P&L, A&P Budget, and SG&A to guide teams to deliver against financial objectives.

• Lead Brand Franchise plans, incl. positioning & best-in-class go-to-market strategies in partnership with the Marketing communications lead to deliver US direction and brand launch alignment.

• Lead US toy launch strategy for WoW brands with 5-year outlook, presented to Marketing leadership team to guide future BDO development, outlining white-space opportunities to chase.

• Partner with Franchise team to develop Integrated Marketing Strategic Vision and sign-off on final go-to-market plans for all DTR markets.

• Final approval for all comms strategic 360 marketing plans, assets and launch timing. Oversee workloads, performance, and development of direct (and if required, indirect) reports towards the achievement of agreed objectives, KPI's, through the provision of clear direction, support, coaching and review in-line with the Moose Performance Management Program.

• Manage team to deliver P&L deliverables from ideation to execution, ensuring all communication touch points and assets ladder up to the overall brand strategy, focusing on consumer benefits and features.

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Work Hours

8:30am - 5:30pm, Monday to Thursday

8:30am - 3:00pm, Friday

30-minute unpaid lunch break each day.

Plus, reasonable additional hours due to multiple time-zones.

Moose also provides flexible working options.

Travel

Requires up to 10% domestic travel.

Salary Band

USD $142,000 - $170,000

Physical Demands

• While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone and other office productivity machinery, may need to reach, stoop, kneel to access items

• Must be able to sit at a computer terminal for an extended period of time

• Specific vision abilities required by this job include close vision requirements due to computer work

• Light to moderate lifting is required

• Frequently communicates with other employees and third-parties, must be able to speak clearly and exchange accurate information.

• Regular, predictable attendance is required

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Work Environment

• Moderate noise (i.e. business office with computers, phones, printers and light traffic)

• Indoor business office environment with windows; light foot traffic within work areas

• Ability to sit at a computer terminal for an extended period of time

The work environment characteristics described here are representative of those a teammate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All Welcome

Just like the wide range and variety of brands, Moose embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [email protected], quoting the job title and reference number.

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