Marketing Data Analyst

Scarborough, ME, United States

Job Description

You'll be supporting our Retail Media Network Sales team to drive insights back to our customers (brands and agencies). As an Analyst, Client Strategy & Analytics, you will be integral in developing the processes and data visualization to provide in-depth analysis and advance reporting for retail media campaigns. You will highlight areas for improvement to aid brands in creating successful future campaigns.

Responsibilities and Duties:

Sourcing, identifying, and drawing conclusion from data

Supporting CitrusAd sales team by providing pre-sales, mid-campaign and final metrics data for our brands and publisher clients

Leveraging analytical skills and knowledge of data platforms to create business reviews for top tier clients, providing strategic insights and showing relationship between marketing spend and sales revenue

developing dashboards, reports and insights to increase efficiencies and value for our internal and external clients

Working closely with BI developers to ensure connections are established to design, build and deploy data models used for advanced analytics reporting (sales lift (test versus control), attribution, modeled, etc.)

Supporting our Retail Media Network sales and marketing team by providing pre-sales and final metric data to our brands

Asking probing questions to ensure the business problem and the analysis requirement is clearly defined

Developing insights, reports & dashboards to drive increased value to our retailers and brands

Working with our Sales teams to analyze the data to spot trends or patterns, and use the analytical skills to find correlations in complex data sets

Working closely with BI Developers to design, build and deploy data models for business intelligence

Providing ongoing support to ensure re-use of developed assets and alignment of new requirements to the defined data architecture and self-service capabilities

Qualifications & Skills:

Excellent communication skills, both verbal and written

Project management

Experience in platforms such as Domo, Tableau, Google Studio or other or other BI and Visualization tools

Proven expertise supporting the eCommerce business and working with very large and complex data

Experience with Retail Media or other Ad Technology Platforms

Understanding the business relationship between advertisers, agencies, publishers and retailers

Understanding of different cloud services, such as Google Cloud Platform or Amazon Web Services

Understanding and experience with ETL, data structures, data modelling and data warehousing

Proven experience in using analytics to obtain insights and drive recommendation to make actions to improve and optimize business process and solve the business problem

Additional Information

About CitrusAd

CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering.Byharnessing the power of first-party data and industry-leading identity resolution, theunified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visitcitrusad.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture : https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon : https://www.epsilon.com/us/about-us/epic-blog

DE&I : https://www.epsilon.com/us/about-us/diversity-equity-inclusion

CSR : https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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