Digital Marketing Manager

Santa Clara, CA, United States

Digital Marketing Manager

Purpose of the Role

As the Manager of Digital Marketing at NeoLife, your primary purpose is to oversee and execute

the company's comprehensive digital marketing strategies within a Direct-Sales model. You will

be responsible for managing our digital marketing footprint, including email, SMS, website,

distributor back office, and social media channels. Your focus will be on developing and

implementing impactful digital campaigns, optimizing our online presence, and driving customer

engagement, lead generation, and revenue growth.

Key Responsibilities

Include, but are not limited to the following. Other duties may be assigned as needed to meet

business needs.

● Develop and execute comprehensive digital marketing strategies across multiple channels,

including email, SMS, website, distributor back office, and social media, to support key

business objectives and initiatives.

● Lead the creative strategy and messaging development for digital marketing campaigns,

ensuring alignment with brand identity and target audience.

● Collaborate with cross-functional teams, including creative, content, and product, to

develop compelling digital marketing assets, such as graphics, videos, landing pages, and

social media content.

● Plan and execute digital campaigns, including drip campaigns, product launches,

promotional offers, and customer lifecycle journeys, to drive customer engagement,

retention, and conversion.

● Manage and optimize the company's website and distributor back office, ensuring an

intuitive user experience, effective lead capture, and seamless integration with other

digital marketing initiatives.

● Oversee social media strategy and execution, including content planning, community

management, influencer partnerships, and paid social advertising.

● Monitor and analyze digital marketing metrics, such as website traffic, conversion rates,

social media engagement, and email performance, to identify areas for optimization and

drive continuous improvement.

● Stay up-to-date with industry trends, best practices, and emerging technologies in digital

marketing, and proactively recommend innovative strategies to enhance customer

experience and drive results.

● Ensure compliance with applicable data protection and privacy regulations, such as GDPR

and CAN-SPAM, in all digital marketing activities.

● Provide regular reporting and insights to the VP of Digital and other stakeholders,

highlighting key metrics, trends, and recommendations for optimization.

Competencies for Success

● Extensive experience and proven track record in executing successful digital marketing

campaigns, preferably within a Direct-Sales or similar B2B2C industry.

● Strong understanding of digital marketing channels, including email, SMS, website,

distributor back office, and social media, with the ability to develop and implement

effective strategies across these platforms.

● Proficient in utilizing data analytics and reporting tools to measure campaign

performance and derive actionable insights.

● Excellent project management skills, including the ability to prioritize, multitask, and

meet deadlines in a fast-paced environment.

● Strong creative thinking and strategic mindset, with the ability to develop compelling

messaging and creative assets.

● Strong communication and collaboration skills, with the ability to work cross-functionally

and build relationships with internal teams and external stakeholders.

● Detail-oriented mindset with a focus on data accuracy, quality, and compliance.

● Proactive and innovative mindset, constantly seeking new opportunities and strategies to

enhance digital marketing effectiveness.

Measures of Success

● Increased customer engagement, lead generation, and revenue through effective digital

marketing campaigns.

● Improved digital marketing metrics, including website traffic, conversion rates, social

media engagement, email performance, and lead capture.

● Positive feedback and alignment with brand messaging and creative assets from cross-

functional teams.

● Compliance with data protection and privacy regulations in all digital marketing activities.

● Timely and accurate reporting of campaign performance and actionable insights.

Experience

● Minimum of 5 years of experience in digital marketing, with a focus on email, SMS,

website, distributor back office, and social media.

● Proven track record of executing successful digital marketing campaigns and driving

measurable results.

● Experience in Direct-Sales or similar industry is highly desirable.

● Strong knowledge of digital marketing channels and platforms.

● Familiarity with data analytics and reporting tools.

● Bachelor's degree in marketing, communications, or a related field is preferred.

Physical Demands & Work Environment: The physical demands and the work environment

characteristics described here are representative of those an employee encounters while

performing the essential functions of this job. Reasonable accommodations may be made to

enable individuals with disabilities to perform the essential functions.

● While performing the duties of this job, the employee is required to talk, stand, walk,

kneel, bend, pull, feel, reach, grasp, crawl, hear, and/or climb stairs.

● The employee is required sit for extended periods of time and is required to operate

telephone and software via computer.

● The employee is required to have the ability to lift or carry up to 20 pounds.

● Specific vision abilities required by this job include close vision, distance vision,

peripheral vision, and depth perception.

● The noise levels are usually moderate.

Compensation and Benefits

The salary for this position ranges from $90,000 to $110,000 annually, commensurate with

experience and qualifications. We offer a comprehensive benefits package that includes vacation,

paid holidays, a health benefits package, and a 401(k) plan.

Please note: This position does not offer sponsorship for employment visa status (e.g., H-1B visa,

etc.). Applicants must have legal authorization to work in the United States without the need for

sponsorship.

About NeoLife

At NeoLife, we give everyone the power to live healthier and happier lives. We are a world-wide

nutrition company operating in over 50 countries and in business since 1958. For over 60 years,

generations of families around the world have trusted NeoLife to provide leading-edge formulas

that are based in nature and backed by science, using only the finest and safest non-GMO

ingredients for nutrition supplements, earth-friendly home care, and organic skin care.

We believe that the right decisions about our bodies and our homes—deciding what to put into

them and what to keep out of them—are among the most important decisions of our lives. When

it comes to our health, and the health of our children and families, there is simply no room for

compromise.

Other companies gain legitimacy and brand awareness with ads on TV and splash marketing

campaigns, but we do it through our network of Independent Promoters. Through people.

Because we believe in people. So instead of paying advertisers, we offer a business start-up

opportunity where we compensate Promoters for sharing NeoLife and give them the tools and

support for success. Through our global community of passionate leaders, we will be the single

biggest force behind ending the trend of poor health and poverty, one person, one family at a

time.

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