Digital Marketing Manager

Palo Alto, CA, United States

Glooko seeks a Digital Marketing (Demand Generation) Manager to drive online visibility, engagement, and revenue growth through strategic digital marketing initiatives. Your contribution will be instrumental in our mission to improve the lives of people with chronic conditions by connecting them with those who care for them and equipping them to achieve positive health outcomes, increased access, improved satisfaction, and reduced costs. A successful hire will oversee the development, implementation, and management of digital marketing campaigns at Glooko.

Key Responsibilities:

Create digital marketing strategies aligned with the overall marketing goals and business objectives. This involves understanding the target audience, market trends, and competitive landscape.

Plan, execute, and optimize digital marketing campaigns to generate qualified sales leads across various channels such as social media, email, search engines, and display advertising. This includes setting campaign objectives, budgets, and timelines.

Develop engaging and relevant content for digital channels, including website, blog posts, social media posts, videos, and email newsletters to nurture qualified sales leads effectively. Oversee content creation by coordinating with content writers, designers, and video producers.

Optimize website content and structure to improve visibility in search engine results pages (SERPs) and drive organic traffic. This involves keyword research, on-page optimization, link building, and monitoring website performance.

Manage paid search campaigns (e.g., Google Ads) to increase visibility and drive targeted traffic to the website. This includes keyword bidding, ad copywriting, budget management, and performance tracking.

Evaluate the need and develop social media strategies across platforms like Facebook, X, LinkedIn, and Instagram. This involves creating content calendars, engaging with followers, running paid social campaigns, and monitoring social media metrics.

Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. This includes building email lists, designing email templates, crafting compelling copy, and analyzing email performance metrics.

Monitor key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts. This involves analyzing data from various sources (e.g., Google Analytics, social media insights) to identify trends, evaluate campaign performance, and make data-driven decisions.

Effectively allocate digital marketing budgets to maximize ROI and achieve marketing objectives regarding lead generation and nurturing for sales-qualified leads. This includes forecasting expenses, tracking expenditures, and optimizing spending across channels.

Lead and collaborate with other departments (e.g., sales, product, design) and external vendors to align digital marketing efforts with overall business goals. This may involve providing guidance, mentorship, and feedback to team members.

Qualifications:

A Bachelor's degree in Marketing, Communications, Business Administration, or a related field or 6 years of equivalent work experience.

At least 3 years prior experience in search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, digital advertising, and social media marketing.

Prior experience in healthcare and/or digital health marketing with awareness of the regulatory issues and understanding of promotional regulatory requirements.

A strong understanding of digital marketing strategies, including knowledge of SEO best practices, social media platforms and advertising, content creation and marketing, email marketing campaigns, data analytics, and online advertising methods, is essential.

The ability to analyze data, interpret metrics, and make data-driven decisions to optimize marketing campaigns and strategies.

Effectively collaborate with team members, communicate marketing strategies to stakeholders, and lead digital marketing teams.

Experience developing engaging and effective digital marketing campaigns, content ideas, and strategies to reach target audiences and meet lead generation and nurturing targets for qualified sales leads.

Familiarity with digital marketing tools and platforms such as Google Analytics, social media management tools, email marketing software, content management systems (CMS), and advertising platforms like Google Ads and Facebook Ads

Current with industry trends, new technologies, and best practices to remain effective in their role.

The Company:

Each year, diabetes, obesity, and other cardiometabolic diseases cause the highest incidence of death, disability, and healthcare system costs. At Glooko, we make it simpler for people with these illnesses to connect with their physicians and care teams. Glooko is the universal platform for providing an FDA-cleared, HIPAA-compliant, EU MDR-certified Web and Mobile (iOS and Android) application for people with clinicians who treat them.

Glooko accelerates research and improves care by making it simpler for people to collect and share their health data with physicians and researchers. The platform seamlessly unifies and visualizes data from over 210 devices, including blood glucose meters, insulin pumps, continuous glucose monitors, activity trackers, and biometric devices. Connecting to these devices allows Glooko to deliver insights that improve personal and clinical decision support. Patients and providers have one place to view their health management information, including medications, food intake, exercise, and biometrics. The platform makes it easier for physicians to monitor and deliver more personalized care remotely.

Glooko’s mobile app and web dashboard enable patients to track and proactively manage their diabetes care easily. Glooko’s Population Tracker and APIs offer diabetes-centric analytics and insightful reports that enable clinicians to identify at-risk patients. Clinicians can send pattern-triggered notifications to patients, health systems, and payers.

Our proprietary platforms enable clinical trial conduct and acceleration by leveraging advanced patient selection and site identification tools as well as remote device and e-PRO data collection capabilities. This platform's capabilities support the rapid development and iteration of digital companion and therapeutic applications.

Launched in 2010, Glooko is funded and managed by visionary technologists and leaders in healthcare.

Glooko provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability. In addition to federal law requirements, Glooko complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Posted positions are not open to third-party recruiters/agencies, and unsolicited resume submissions will be considered free referrals.

***NOTE: Only the job postings listed below are legitimate Glooko, Inc. job postings. All current job postings are listed on www.glooko.com/careers, LinkedIn, Indeed, and Glassdoor under “Glooko.” Any domain that links to this page that references a position not listed here is not a legitimate Glooko job posting.

#J-18808-Ljbffr