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META
Menlo Park, CA, United States
Summary: The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels
Job Source: METANeoLife
Santa Clara, CA, United States
Digital Marketing Manager Purpose of the Role As the Manager of Digital Marketing at NeoLife, your primary purpose is to oversee and execute the company's comprehensive digital marketing strategies within a Direct-Sales model. You will be responsible for managing our digital marketing footprint, including email, SMS, website, distributor back offi
Job Source: NeoLifeGlooko
Palo Alto, CA, United States
Glooko seeks a Digital Marketing (Demand Generation) Manager to drive online visibility, engagement, and revenue growth through strategic digital marketing initiatives. Your contribution will be instrumental in our mission to improve the lives of people with chronic conditions by connecting them with those who care for them and equipping them to ac
Job Source: GlookoFull Beaker
San Mateo, CA, United States
Manager, Digital Marketing Full Beaker is hiring 3-4 managers that aspire to become the future executive leaders of a digital marketing company. If you've got the proven strategic, analytic, and execution skills to make a real difference to a fast-paced company, read on! What you'll do on a day-to-day basis The goal of this role is to transform cur
Job Source: Full BeakerFull Beaker, Inc.
San Mateo, CA, United States
Manager, Digital Marketing Full Beaker is hiring 3-4 managers that aspire to become the future executive leaders of a digital marketing company. If you’ve got the proven strategic, analytic, and execution skills to make a real difference to a fast-paced company, read on! What you’ll do on a day-to-day basis The goal of this role is to transform c
Job Source: Full Beaker, Inc.Zscaler
San Jose, CA, United States
About Zscaler Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any locat
Job Source: ZscalerSilver Peak Systems
Santa Clara, CA, United States
Who we are looking for: We are seeking a Marketing Automation Manager to execute global end-to-end lead nurture programs with email at their core. You will build integrated programs utilizing our cutting-edge marketing technology stack -- building emails, developing workflow rules and creating & maintaining email nurtures to the latest best practi
Job Source: Silver Peak SystemsPinnacle Group
Santa Clara, CA, United States
Job Description: Duties: Lead global chat strategy across Networks websites, in close partnership with global Marketing and Sales stakeholders Product owner of Drift Chat, including the creation of business requirements, development of a robust roadmap aligned to business goals, and resource prioritization to optimize business value Partner wi
Job Source: Pinnacle GroupMenlo Park, CA, United States
The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging and Meta ads to provide value for our customers and enable business impact. We focus on improving our channel effectiveness and deliver channel strategy that make our marketing channels impact levers for the business. Marketing automation plays a critical role in its ability to elevate the customer experience by enabling the right customer journeys through cross-channel orchestration and personalization at scale. We are searching for a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice and infrastructure. This individual will be responsible for channels team strategy for cross-channel marketing leveraging Salesforce Marketing Cloud automation to improve channel effectiveness across our portfolio. This individual will also identify and execute upon opportunities to expand our channel footprint and capabilities leveraging internal and third party technology. The ideal candidate is passionate about marketing automation, the customer experience, and driving measurable results at a large scale. As an expert in marketing automation strategy, data, and infrastructure, this individual will be shaping the technology and channels used to launch, optimize, and scale cross-channel business marketing campaigns globally. The ideal candidate is a bold, multi-faceted and innovative marketer with strong communication skills and business acumen who thinks strategically, analytically, and creatively.
Digital Marketing Manager, Marketing Automation Responsibilities
Drive demonstrative results by delivering channel strategies that leverage cross-channel marketing with Salesforce Marketing Cloud automation
Identify and execute upon opportunities to expand our channel footprint and automation capabilities leveraging internal and third party technology with a focus on driving cross-channel effectiveness, efficiency, and scalability
Develop learning agendas for continuous measurement and optimization of our channel effectiveness
Consult with marketing teams on automation and channel best practices to launch a successful marketing automation campaign
Collaborate with stakeholders, cross-functional partners, and external vendors to accomplish both short and long term marketing automation and channel effectiveness goals
Drive change management and Marketing Automation education across the organization
Minimum Qualifications
Hands on experience using Salesforce Marketing Cloud to manage multiple marketing channels to drive results in a B2B or performance marketing capacity
Experience with digital marketing channels (Email, Web, Ads, in-product messaging, etc.)
Experience working with marketers to plan and deliver channel strategy for marketing campaigns
5+ years experience developing marketing automation strategy and executing campaigns through a marketing automation platform
Preferred Qualifications
Salesforce Marketing Cloud Certification
Familiarity with Salesforce Data Cloud
Familiarity with Knak Email Builder
Project management experience leading and managing multiple projects at the same time
Bachelor's Degree or equivalent work experience in digital marketing
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Email Alert for Digital Marketing Manager, Marketing Automation jobs in Menlo Park, CA, United States
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