Director, Retail Media

, CO, United States

We are on a mission to revolutionize the retail industry and bring human connection into every aspect of our business.

Macarta is one of the fastest growing agencies in the country. We are a full-service retail media agency, providing performance-driven management consulting to global brands. Our brand partners include the likes of The North Face, 3M, Wrangler, Mattel, and many more.

Macarta leans on years of deep sales channel management, content optimization, and advertising experience, leveraging proven technology to deliver increased revenue and profit for clients. With 90 employees and growing, our company headquarters are located in Denver with offices in San Diego, Mexico City, and São Paulo. Macarta has been recognized for the last 2 years on Inc. 5000’s list of fastest growing companies.

Macarta’s philosophy is anchored in 3 core values: Operational Excellence, People-First & Dynamic Innovation. We exist to help brands share their story with the world to maximize success on global marketplaces; we lead with purpose, we deliver with purpose, and we celebrate our purpose as one.

OPPORTUNITY:

We are seeking a leader who can drive both strategy & execution across paid search & programmatic advertising through retail media channels like Amazon, Walmart, PetCo and others. The ideal candidate has a passion for data-driven storytelling and an acumen for articulating strategy to a wide spectrum of client stakeholders (Junior marketing teams to C-Suite). The ideal candidate thrives in a fast-moving environment and is an excellent communicator, both internally and externally. To be successful in this role, candidates must have a proven track record driving performance across the full marketing funnel, be hyper-organized and obsessed with client satisfaction, and have a team-driven mentality to manage with empathy and respect.

POSITION: DIRECTOR, RETAIL MEDIA

The Director, Retail Media will oversee Macarta’s Programmatic Advertising Team & Search Advertising Teams. The Director, Retail Media will also collaborate with Macarta’s advertising leadership in Mexico, Brazil & Spain to explore cross-border opportunities with global / multi-national clients. This role is responsible for implementing plans to further integrate both programmatic & search advertising departments with Macarta’s creative team, client services team & business intelligence team. Candidates are expected to have a deep understanding of digital marketing principles and have hands-on experience managing Retail Media campaigns and driving full-funnel marketing strategy & execution.

The Director, Retail Media will report to Macarta’s Vice President of Strategy & Client Services.

RESPONSIBILITIES

Strategic Leadership (30%)

Obtain intimate understanding of Macarta’s client goals related to advertising & bring forward thinking ideas and strategies to the advertising & brand management teams

Oversee media planning to ensure plans are thoughtful, cohesive and contextualized in our clients’ broader business objectives

“Think Big” and formulate outside-the-box media strategies for clients and work with internal teams to develop Media Proposals

Deliver media proposals to Macarta’s clients with confidence, empathy and a data-driven strategy

Work cross-departmentally to identify innovation opportunities to drive more intentional advertising campaigns and help our clients more effectively market to their target consumers

Operations & Management (60%)

Set goals for Advertising Teams which align with Macarta’s Executive Team goals for the business. Manage the team to these goals and report progress to the leadership team.

Attend key client meetings (remote and/or in person) when reviewing media plans/proposals, QBRs, and “top-to-top” meetings with marquee clients

Challenge the advertising teams to dissect performance to identify additional optimization opportunities, strategic recommendations and impactful insights

Regularly audit and analyze Search & Display advertising performance, strategy & future-looking plans to ensure Macarta is delivering cutting-edge retail media solutions

Oversee the team’s professional development and workload management

Work with Macarta’s Vice President of Client Services and President & Chief Strategy Officer to resource plan to communicate when new resources (employees, systems, tools) are necessary to continue driving revenue from the advertising department

Innovation (10%)

Attend industry events to ensure Macarta remains at the forefront of Retail Media strategies and best-practices

Identify areas of opportunity for the teams to work better, faster, and smarter and present to Macarta leadership

Investigate relevant advertising tools which can supplement or replace Macarta’s existing software partners

Identify additional revenue opportunities for Macarta via upselling additional capabilities or services

Advise Macarta’s B2B Marketing coalition to different positioning strategies related to our advertising capabilities

Primary Objectives of the role:

Unify the Programmatic and Search Advertising teams under one cohesive vision, in collaboration with Macarta Executive VP of Client Services

Manage advertising team and ensure teams are forthcoming with ideas, recommendations and insights which Brand Managers can relay to clients

Build strong ties between Macarta’s Advertising, Client Services & Creative Teams

Develop a plan to grow Macarta’s advertising teams, capabilities and productivity

REQUISITES:

3+ years of significant experience in digital advertising strategy and execution

3+ years of managing digital advertising team(s)

3+ years hands-on Amazon and Walmart search & programmatic advertising experience

Comfortable working with large data sets to derive insights and recommendations

Deep understanding of the retail media landscape

Excellent written and spoken communication skills

Collaborative mentality and a people-first philosophy

Ability to think ‘outside the box’ and find creative methods to achieve/exceed client goals

Proven track-record of ability to manage multiple projects and prioritize appropriately

Self-motivated, detail oriented in a results-driven environment

COMPENSATION

Salary: $105,000 - $115,000 per year

Annual Bonus: TBD

Commission: 10% of new business generated by referring employee

Pay Schedule: Bi-Monthly

COMPANY CULTURE

Remote, in-office or hybrid (Ideal candidate would work out of our Denver headquarters)

Casual attire

Flexible hours

Dog-Friendly office

BENEFITS

Unlimited PTO

App & Online Benefits portal access through Insperity

401k Plan Available

50% of Health Insurance Premium paid-for by Macarta, should employee opt-in

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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