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Field Marketing Coordinator

Dallas, TX, United States

Job Description

The Field Marketing Coordinator (FMC) will be an extension of the corporate marketing department responsible for supporting the field with local marketing and business development efforts as well as systems onboarding, training and support.

Responsibilities

Brand building and education

Loan level marketing and communications

Creates custom flyers and sales support pieces; responsible for facilitating the products and compliance review

Coordinates efforts with the corporate RMC when the LO request involves digital ads, landing pages/websites, large format design, print production

Local marketing support for LOs

Coordinates materials for B2B visits, open houses, customer events

Supports annual calendar of events - corporate initiatives as well as local activities

Social media set up and posting

Required content updates, including awards, new "about us" copy, regulatory requirements

Event coordination and execution

Sources, coordinates and facilitates local builder and Realtor events

Sets up and manages pre- and post-communication for LOs

Identify local opportunities that will build brand awareness, generate revenue and position PrimeLending as a pillar of the community

Training, system set up and support

SalesForce, Mortgage Coach, Websites, Marketing Square, etc

Qualifications

High school diploma or equivalent.

Minimum of 2 years related experience, required. Mortgage experience, preferred.

Excellent communication skills, both verbal and written.

Ability to meet deadlines.

Maintain a team-oriented environment.

Adapt quickly to a rapidly changing environment.

Exhibit excellent PC skills, including word processing, spreadsheets and presentation programs.

Display excellent time management, organizational and problem-solving skills.

Demonstrated ability to perform a number of complex tasks simultaneously and delegate effectively.

Demonstrated ability to interact effectively with branch, regional and corporate personnel, as well as the community at large.

Demonstrated judgment and decision making ability.

Must be available to work all regularly scheduled hours; arriving at scheduled reporting time and at the prescribed time after any breaks or lunch periods.

Must be able to work overtime, as required.

Valid driver's license and automobile liability insurance.

The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company.

About Us

PrimeLending, a PlainsCapital Company, is a people-first company on a mission to make the home loan process simple and stress-free. Since 1986, we've been working together as a team to support our customers, co-workers and communities and make a positive impact on all the lives of all we serve. Whether on the frontline working directly with customers in our branches or behind the scenes supporting our loan officers, our team members each play a vital role in delivering an outstanding customer experience.

Award-Winning Culture

Known for having an empowering, supportive culture, PrimeLending is a place where each individual has an important voice, can be themselves and thrives. Our organization exudes an infectious spirit of optimism and humanity, making PrimeLending a great workplace.

#7 2023 Energage Top Workplaces in the USA1

# 11 2023 Energage Top Workplaces in Financial Services1

Top 25 2023 Fortune Best Workplaces for Women2

Top 25 2023 Fortune Best Workplaces in Financial Services2

Top 50 2023 Fortune Best Workplaces for Millennials2

#11 2023 Fortune Best Workplaces in Texas2

Scotsman Guide 2024 Top Workplaces3 (Editor's Pick)

#7 2023 Dallas Morning News Top Workplaces4

Key Facts About PrimeLending

Established in 1986

Part of Hilltop Holdings Inc. (NYSE: HTH) a diverse financial services company

#11 2023 Top Retail Volume, Scotsman Guide

#15 2023 Top Overall Volume, Scotsman Guide3

400+ purchase, renovation, refinance and reverse mortgage products

National lender with coverage in all 50 states

2023 Best-in-Class Lender in 4 categories by MortgageCX5

Branches located in 42 states

96% customer satisfaction rating6

4.9 national average star rating on Google

22,000+ five star Zillow reviews

1Energage Top Workplaces Awards

2Great Place to Work

3Scotsman Guide

4The Dallas Morning News

5MortageCX

6Survey administered and managed by an independent third party following loan closing. PrimeLending received an overall 96% Customer Satisfaction Rating for the period 1/1/23-12/31/23.

About the Team

The Retail Operations team's main focus is to ensure smooth and efficient processing of mortgage applications while providing exceptional customer service throughout the lending process. Our primary objective is to support the origination and fulfillment of mortgage loans for retail customers through various tasks and responsibilities. Our mission revolves around people, from loan officers to local operations and corporate support teams, all working toward a common goal of delivering outstanding service. We take pride in exceeding customer expectations and playing a vital role in helping them achieve their dreams by supporting our production team to close more loans.

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