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WebMD LLC
Newark, NJ, United States
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedic
Job Source: WebMD LLCBlackpoint Cyber
Little Ferry, NJ, United States
Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper
Job Source: Blackpoint CyberNICE Systems, Inc.
Hoboken, NJ, United States
So, what's the role all about? As a Director of Product Marketing, you'll be responsible for developing and executing marketing strategies to ensure successful product launches and sustained market growth. You'll conduct market research, create product positioning and go-to-market plans, and collaborate with cross-functional teams, including sales
Job Source: NICE Systems, Inc.Warner Media, LLC
New York, NY, United States
Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters
Job Source: Warner Media, LLCStellar
New York, NY, United States
Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and c
Job Source: StellarCover Genius
New York, NY, United States
The Company Cover Genius is a Series E insurtech that protects the global customers of the world's largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We're also available at Amazon, Flipkart, eBay, Wayfair and SE Asi
Job Source: Cover GeniusInternational Data Group Inc.
New York, NY, United States
Overview IDG is the leader in data for and about technology. Our mission is to help companies grow by putting technology insights into action, empowering businesses to make better decisions and thrive in the digital-first age. IDC, a division of IDG, is a dynamic and innovative research, data, and events company at the forefront of guiding the glo
Job Source: International Data Group Inc.Circle
New York, NY, United States
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and market
Job Source: CircleLittle Ferry, NJ, United States
We are seeking a talented and experienced people leader to join our dynamic marketing team. This role will be responsible for the development and execution of effective marketing strategies to promote our life and annuity products, drive sales, and enhance brand awareness within the financial professional segment. The Director of Product Marketing will lead a team of product managers focused on product positioning, content creation, and communication strategy.
Job Functions
• Collaborate with the product development team and our field partners to ensure that our life insurance and annuity offerings are aligned with customer preferences and market trends.
• Conduct market research to identify target financial professionals and customer segments, understand their needs, and develop tailored marketing campaigns.
• Partner with the Field Marketing teams to develop and implement integrated marketing campaigns within our different distribution channels utilizing digital, print, and events, to reach and engage with financial professionals.
• Oversee the creation of compelling marketing materials, including brochures, advertisements, social media content, and digital assets, to effectively communicate the features and benefits of our life insurance and annuity products.
• Analyze market data, customer feedback, and sales performance to continuously optimize marketing strategies and tactics.
• Stay up-to-date with industry trends, regulatory changes, and competitor activities to identify opportunities and adapt our marketing approach accordingly.
• Collaborate with cross-functional teams, including underwriting, the sales desk, customer service, new business, and compliance, to ensure a seamless product launch experience.
• Partner with our Data Analyst to measure and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvement.
Required Skills
• Extensive life insurance and annuity product and industry knowledge
• A true storyteller with the ability to create content that is engaging to financial professionals
• Proven ability to listen and gather information and requirements
• Demonstrated ability to develop and implement comprehensive marketing plans
• Superior writing skills and ability to translate complex topics into digestible, audience-appropriate content
• Ability to collaborate with and direct product managers, writers, designers and other cross functional teams
• Analytical skills and ability to understand and leverage marketing results, research findings and competitive intelligence to help uncover opportunities, drive stronger messaging and evolve the marketing strategy
• Deep understanding of life insurance advertising compliance regulations, principles and ethics
• Communication and organizational skills required to succeed on cross-functional teams and interact with all levels of management
• Strong staff leadership and development skills
Required Experience
Bachelor's degree in Marketing or Communications
7-10 Years of strategic insurance industry/financial services product marketing experience (life insurance and annuity experience a plus)
7-10 Years of marketing communications experience, including content development (writing), creative and process management
Proven skills as an engaging storyteller and writer
Experience developing and managing marketing initiatives across a wide spectrum of print and digital channels
Marketing experience that encompasses Business-to-Business and Business–to-Consumer efforts
Hands on experience managing/directing vendors, and managing and developing internal staff members
Penn Mutual helps people become stronger. Our expertly crafted life insurance is vital to long-term financial health and strengthens people’s ability to enjoy every day. Working with our trusted network of financial professionals, we take the long view, building customized solutions for individuals, their families, and their businesses. We support our financial professionals with retirement and investment services through our wholly owned subsidiary, Hornor, Townsend & Kent, LLC, member FINRA/SIPC.
Base Salary Range - $134,000 - $170,000
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Email Alert for Director of Product Marketing jobs in Little Ferry, NJ, United States
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