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Director, Field Marketing Global Scale Programs

, CO, United States

Job Description To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job CategoryMarketing & Communications

About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

We are seeking a driven and experienced leader of Field Marketing to direct and oversee the strategic development and execution of global scale programs for the MuleSoft and Tableau product portfolios. This role will be responsible for managing a team of 5-6 people, and will play a critical role in driving pipeline generation and engagement for our scale programs including but not limited to: global field events, webinars, direct mail, pipeline and sales development programs, and workshops.

To effectively build a global scale field marketing program portfolio that drives impact and contributes to business goals, you'll work with your fellow marketing partners and other collaborators across the extended business team to craft the strategy, make recommendations, and implement programming.

Responsibilities:

Strategic Leadership:

Craft and implement the overall strategy for global scale marketing programs that deliver on pipeline and revenue goals, and align with wider business objectives.

Partner with regional and cross-functional teams such as Sales, Product Marketing, and Field Marketing regional and industry teams to ensure program alignment and success.

Program Management:

Lead the development and execution of a diverse portfolio of programs, including:

Global events (conferences, tradeshows, etc.)

Global webinars

Global direct Mail program

Field events and workshops

New innovative ways to engage prospects and customers

Ensure program efficiency and effectiveness through budget management, resource allocation, and vendor management.

Utilize data and insights to continuously measure and fine-tune programs and performance based on key metrics like lead generation, engagement, and ROI.

Team Leadership:

Lead a team of direct reports, providing coaching, mentorship, and professional development opportunities.

Foster a collaborative and high-performing team environment, fostering open communication and accountability.

Delegate tasks and responsibilities effectively across senior and junior direct reports, empowering team members to excel.

Communication & Collaboration:

Forge positive relationships and collaborations across Salesforce.

Communicate effectively with internal stakeholders at all levels, including executives, product managers, and sales teams.

Partner with external vendors and agencies to ensure successful program execution.

Develop clear and concise presentations and reports to communicate program performance and results.

Qualifications:

10+ years of experience in demand generation, field marketing, or a related field.

Proven track record of success in developing and executing successful marketing programs, with a focus on lead generation and driving business results.

Strong understanding of B2B marketing best practices and methodologies.

Experience leading and managing a team of marketing professionals.

Excellent communication, collaboration, and presentation skills.

Strong analytical and problem-solving skills.

Proficiency in marketing analytics platforms and CRM systems (ideally Salesforce and Tableau).

Come into a listed hub location 3 x's a week

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are... For full info follow application link.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay fees to any third-party agency or company that does not have a signed agreement with Salesforce.com or Salesforce.org.

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