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Camping World
Chicago, IL, United States
It's fun to work in a company where people truly BELIEVE in what they are doing! _We're committed to bringing passion and customer focus to the business._ Good Sam is looking for a Product Marketing Director to drive marketing initiatives and growth for our protection and emergency products. This is an exciting leadership role in a fast-growing e
Job Source: Camping WorldTransunion
Chicago, IL, United States
TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of t
Job Source: TransunionCircle
Chicago, IL, United States
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and market
Job Source: CircleEmbroker
Chicago, IL, United States
POSITION CAN SIT REMOTELY IN THE US OR CANADA Embroker is a leading commercial insurance technology company revolutionizing the insurance buying experience for businesses. We seek a visionary Product Marketing Director with proven product-led growth experience to drive our marketing initiatives and propel our growth trajectory to new heights. As
Job Source: EmbrokerCircle
Chicago, IL, United States
Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and market
Job Source: CircleSTERIS Canada Corporation
Des Plaines, IL, United States
Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Please Note: HuFriedyGroup was divested from STERIS on May 31, 2024. We are currently in a transition period, working to re-establish our own HuFriedyGroup Careers site and job posting pages. Until the new site a
Job Source: STERIS Canada CorporationNorthern Impact
Chicago, IL, United States
Overview One of America's largest retailers is seeking a seasoned Product Marketing Director to spearhead marketing endeavors and drive growth for products. This pivotal leadership role offers an exciting opportunity within our rapidly expanding environment, positioning you as a key member of the company's marketing team. Your primary responsibili
Job Source: Northern ImpactSTERIS
Des Plaines, IL, United States
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe. Position Summary HuFriedyGroup, a STERIS company, is a global leader in the manufacturing of dental instruments and products designed to help dental practitioners perform at their
Job Source: STERISChicago, IL, United States
It's fun to work in a company where people truly BELIEVE in what they are doing!
We're committed to bringing passion and customer focus to the business.
Good Sam is looking for a Product Marketing Director to drive marketing initiatives and growth for our protection and emergency products. This is an exciting leadership role in a fast-growing environment, you will be an integral part of the Good Sam marketing team, developing product positioning, messaging, and go-to-market plans, bridging the gap between the product and the marketing teams. This position is located in our Chicago, hybrid schedule
This position requires a keen understanding of consumer insights, new product innovation, brand positioning, and effective cross functional collaboration with product strategy and development, marketing communications and operations. Focus areas include product offer and promotion, positioning (including competitive analysis), customer segmentation, and new product go to market plans.
Key Responsibilities:
Develop and iterate upon a comprehensive marketing and growth strategy with detailed customer acquisition, retention, and go-to-market initiatives, and oversee the execution of that strategy to drive new and recurring revenue and overall growth
Support campaign creative development ensuring feature, benefit, and claims accuracy
Conduct evaluation and analysis of product revenue performance and marketing activities, recommending improvements and evolution of activities, identifying opportunities to drive incremental growth
Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies
Demonstrate thought leadership on emerging trends and consumer insights to identify and validate product position, messaging and strengthen communications
Lead consumer persona and segmentation development and targeting strategies
Be the product / category expert: understand price, offers, positioning, and competitive landscape
Monitor and analyze the effectiveness of the performance marketing campaigns and work with the performance marketing team to continuously iterate and implement strategies to reduce CAC, improve LTV and grow overall acquisition volume
Track and report on key performance indicators (KPIs) to measure the success and impact of marketing initiatives
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
8+ years of experience in product marketing, with responsibility for messaging, positioning, and communications strategy, within direct-to-consumer industry
3+ years of experience working on subscription product categories
Experience developing and executing a multi-channel go-to-market strategy.
Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Pay Range:
$174,615.00-$261,870.00 Annual
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Full-time associates are offered a comprehensive benefit package including medical, dental, vision, PTO, 401k and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.
Email Alert for Director of Product Marketing Strategy jobs in Chicago, IL, United States
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