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Director of Sales and Hospitality

Sonoma, CA, United States

DARLING is a family owned and operated winery producing 2,000 cases annually. By joining this team, you’ll work closely and directly with the owners, Tom and Ashley Darling, and you can expect to wear multiple hats while up-leveling your personal and professional skills.

We’re looking for a passionate, sales-driven connector who values human-to-human experiences. Our team advocates for organic and regenerative farming, minimal intervention and natural winemaking, and we’re searching for a teammate with the ability to present these topics to customers in an educational yet approachable way with a sense of joy and play.

Full-Time role will have a focus on tasting room sales and management with additional responsibility of wine club management, events, and, if experience allows, vineyard sampling during harvest and basic winemaking work.

Sales experience required, a track record of meeting and exceeding sales goals, wine club management a plus. Vineyard/winemaking experience not required, but a plus.

Monthly wine allocation.

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Responsibilities Include:

Preparing for Tasting Room guests including table settings, menus, wines, stemware, and email/phone communication

Welcoming and hosting guests throughout a personalized, seated wine tasting experience (about 60-75 min.)

Checking out guests and processing payments table-side in a seamless, easygoing way for a relaxed customer experience

High level of wine club conversation rates and sales; follow up with new and existing members and customers

Maintaining the appearance, operations and cleanliness of the Tasting Room including: washing and polishing glassware, sweeping floors, sanitizing surfaces, stocking/organizing/tracking inventory, stocking paper towels, pens, computer paper, the cash register, and a doggy water bowl for four-legged friends

Troubleshooting on-site operations including WiFi, printer, dishwashing machine, etc.

Work closely with owners to execute monthly events, estimated 10-12/year

Be a main point of contact for event partners

Maintaining relationships with key local industry referral partners via agreed upon list of accounts

Execute one holiday gift to key referral partners per year

Creating new relationships with potential partners via agreed upon target list

Monthly inventory pickup and delivery from Groskopf to the Tasting Room

Occasional delivery of wine to be shipped at Bodega Sonoma location

Visiting vineyards and winery with the winemaker for a fully comprehensive perspective of the wines you are selling

Assist in vineyard sampling, fermentation management throughout harvest

Assist in blending trials

Assist with bottling preparation

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Additionally Qualifications and Skills:

Must be 21 years of age

Minimum 2-years experience in wine hospitality or sales

Must be self-driven and able to work effectively both on a team and independently

Must be sales oriented with the ability to read an audience and tailor the experience to fit a client's expectations

Must be able to lift and carry up to 50 lbs and be comfortable standing and moving for long periods of time

Must be able to execute key functions of our computer systems proficiently — experience with Tock and Commerce7 a plus

Must be able to work a varied schedule, including on weekends and some holidays

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Director of Sales and Hospitality jobs in Sonoma, CA, United States

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