Senior Account Executive
Irving, TX, United States
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.
JOB SCOPE & PURPOSE
The Senior Account Executive is responsible for managing and coordinating client needs and agency resources to ensure that account needs are met. He/she acts as the daily client contact and ensures that all projects for which he/she is responsible are completed on time, on specification, within scope, and on budget, while providing completed planning and documentation. Also, the Senior Account Executive ensures that support, information, and knowledge needed from the competencies are provided.
Main Responsibilities
Fulfills daily client requests, ensuring that all projects assigned are executed to plan
Maintains proficiency with Targetbase tools and processes
Serves as a day-to-day liaison with operational clients
Keeps client and account team updated on the status of account activities
Maintains a thorough understanding of the client’s business and competitive environment; maintains competitive tracking/reviews, working with account leads to provide POVs when required
Develops a positive and collaborative relationship with all internal partners and clients
Posts creative and other deliverables to vendor/client sites
Manages telemarketing services, data entry providers, and other external vendors as per client scope
Initiates the production process
Oversees the accuracy and quality of products and ensures projects are executed within established budgets.
Produces communication materials (contact and status reports, etc.)
Develops realistic work-back schedules and critical paths
Under the supervision of the client lead, develops and writes effective creative briefs
Takes an active role in helping to anticipate account/client needs and assisting in the development of sound, relevant strategies to meet client objectives
Owns project financials for assigned projects; tracks internal budget and provides day-to-day fiscal management
Monitors the output of account executives (as applicable)
Assists with building a positive culture
Experience & Education
Minimum of 3-5 years of experience in a client service role within an agency
Category experience is a strong asset
Bachelor’s Degree in Business, Liberal Arts, Marketing, or Communications is preferred
KNOWLEDGE & ABILITY
Solid understanding of the creative, analytic, and technology process
Solid understanding of relational database technology and CRM principles/applications
Able to write and communicate effectively
Project management skills; demonstrated ability to multitask and set priorities
Highly developed interpersonal skills and strong client service orientation
Superior organizational and time management skills with a strong attention to detail
Solid understanding of the creative process
Able to design and deliver presentations
Proficient in MS Office
Position Requirements
Hybrid environment, in office Tuesday, Wednesday, and Thursday
Overtime as necessary
Travel as necessary
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
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