Director of Integrated Marketing & Digital

McLean, VA, United States

Description We are seeking someone passionate about hotel marketing who can see opportunities everywhere. This person can focus on driving revenues and innovation and adapt and modify their plans as market conditions change.

Does this sound like you?

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

Marketing and Digital is embedded in every corner of our lives – as we like to say at Crescent “Everything Is Digital”.

We are looking for someone that has a passion for Hotel Marketing and can see opportunities everywhere. This person can focus on driving revenues and innovation and can adapt and modify their plans as market conditions change. We are committed to providing you with:

Remote, work from home

Excellent total compensation package with an annual compensation range of $85-100k

Operational incentive plan eligibility

An exceptional benefit plan for eligible associates & your family members

401K matching program for eligible associates

Discounts with our Crescent managed properties in North America for you & your family members

The Director of Integrated Marketing + Digital Solutions will be responsible for a portfolio of hotels with multi-branded platforms and independents while focusing on regular auditing, ensuring all programs, processes & best practices are followed.

The Director can research market conditions and identify opportunities, exercising the initiative to research and interpret data and weigh options to reach conclusions that increase revenues for the properties within their region.

We seek a strong hotel marketer who will work closely with our properties and regional leaders in Sales, Revenue Management, Marketing, and Operations to make the best plan for each property. This leader will Strategize, Collaborate, Communicate, and Implement strategies and share results with our teams and Ownership Groups.

SUPPORTIVE FUNCTIONS

Prepares and conducts presentations to both internal and external customers.

Responsible for developing and implementing digital objectives via property-specific action plans designed to grow revenue for each property by segment to grow revenues and Return on Ad Spend (ROAS) from each segment.

Represents Crescent Hotels & Resorts while visiting properties, attending ownership meetings, and attending industry events.

Must be willing and able to travel as needed.

SPECIFIC JOB KNOWLEDGE, SKILLS, AND ABILITY

High-Degree of Digital Marketing & knowledge, specifically in the Hotel industry is required.

With high energy enthusiasm for marketing, our Properties & Crescent Hotels & Resorts focus on working as a team with our Sales and revenue Partners to drive revenues for the properties in your region and manage a detailed Marketing Calendar for each property.

Ability to observe a market situation, identify solutions, and share opportunities to grow revenues for both on-property and above-property leaders. Proactively make recommendations and implement action plans to improve online presence, increase market share, Increase Marketing performance, Profitability, Return on Ad Spend (ROAS), and Increase revenue generation.

Strong knowledge of hotel-specific email marketing programs. Such as Revinate, GMS, Inntopia, or similar programs.

Strong initiative – the ability to work with little supervision

Working with our Integrations team to assist in transitioning new properties from a Marketing + Digital perspective into the Crescent Hotels & Resorts portfolio

Coordinate and manage monthly calls with each property in your region, applicable vendors, and brands to share the digital strategy and measure results. Preparing presentations and providing recommendations for discussion to increase overall digital performance.

Business Case Development and strong Statistical Skills. This leader will participate, provide input and recommendations, and share results during property Ownership Calls within their region.

Actively participate in the annual budget process following company guidelines and directives. As requested, provide current and accurate financial information, ad hoc reporting, and presentations to ownership and senior management.

Coordinate photoshoots and implement new images for hotels following a photoshoot. Audit brand sites, vanity sites, OTAs, Social pages, review sites, etc., for old pictures and request removal and replacement with updated photos as needed.

REQUIRED QUALIFICATIONS:

At least two years of experience in Hospitality Marketing.

Multi-Property Experience Digital Marketing / E-commerce Experience Preferred.

Professional Communication Skills – verbal and written

Excellent Computer Skills and proficiency in Multi-Channel Analytics, Integrated Planning, Content Marketing, Campaign Creation and optimization with PPC, Paid Media, Search Engine Optimization, Social Media, Email Marketing, Digital Marketing Tools and Microsoft Office.

Ability to multi-task and self-motivate

Ability to work as part of a team

A get-it-done attitude with a willingness to work additional hours if unexpected projects or tight deadlines require it.

Remain positive and resourceful and can succeed in a constantly changing digital atmosphere while staying organized in a fast-paced environment, sometimes under pressure.

ADDITIONAL IDEAL QUALIFICATIONS:

Understanding of Hotel Marketing Programs, GA4, Koddi and other programs.

Knowledge of Hotel Email Marketing Programs such as Revinate, GMS, Inntopia, etc.

Advanced computer skills, including Office and Adobe Creative Suite (Photoshop, Illustrator, etc.)

For applicants who will be working in New York, the anticipated compensation range for the position is $85-100k; for applicants who will be working in NYC, the anticipated compensation range for the position is $85-100k; for applicants who will be working in Colorado, the anticipated compensation range for the position is $85-100k; for applicants who will be working in Washington, the anticipated compensation range is $85-100k; for applicants who will be working in California, the anticipated compensation range for the position is $85-100k. The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, work location, etc. Crescent Hotels is a multi-state employer and the salary ranges indicated herein may not reflect positions that work only in other states.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Source: Crescent Hotels & Resorts

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