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Inova
Falls Church, VA, United States
Job Description As an Account Executive, you will grow volume and revenue from new acquisitions and sales through effective targeting, qualifying, presentation, overcoming objections, closing and follow through with targeted business-to-business audiences. To help achieve our mission, you will gather market intelligence for action and/or informati
Job Source: InovaInova Health System
Falls Church, VA, United States
The Integrated Marketing Manager (IMM) will lead the marketing strategy, campaign planning and direct the execution of work by collaborating with the internal MarCom department, agency partners and key leadership of the cancer service line. The Integrated Marketing Manager will ensure we are focused on key priorities with a deep understanding of di
Job Source: Inova Health SystemInova Health System
Falls Church, VA, United States
As an Account Executive, you will grow volume and revenue from new acquisitions and sales through effective targeting, qualifying, presentation, overcoming objections, closing and follow through with targeted business-to-business audiences. To help achieve our mission, you will gather market intelligence for action and/or informational purposes to
Job Source: Inova Health SystemRPMGlobal
Washington, DC, United States
Job Position: Integrated Marketing Specialist Reports to: Sales Manager FLSA: Exempt Status: Full-time Work Location: Washington, DC OVERVIEW: The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in
Job Source: RPMGlobalUS Tech Solutions
Washington, DC, United States
Duration: 9 months contract Job Description: You will be responsible for reviewing partner campaign creative and copy to ensure it’s aligned with branding and messaging. This role is external facing and requires strong interpersonal, communication, organizational, and presentation skills including being decisive and having a team mindset. Responsi
Job Source: US Tech SolutionsGeorge Mason University
Fairfax, VA, United States
Department: Division of Enrollment Management Classification: Public Relations & Mktg Spec 2 Job Category: Classified Staff Job Type: Full-Time Work Schedule: Full-time (1.0 FTE, 40 hrs/wk) Location: Fairfax, VA Workplace Type: Hybrid Eligible Pay Band: 03 Salary: Salary commensurate with education and experience Criminal Background Check:
Job Source: George Mason UniversityGeorge Mason University
Fairfax, VA, United States
Marketing Coordinator, Integrated Enrollment Marketing 10001173 Fairfax, VA Classified Staff Opening on: May 30 2024 Add to favorites Favorited View favorites Department: Division of Enrollment Management Classification: Public Relations & Mktg Spec 2 Job Category: Classified Staff Job Type: Full-Time Work Schedule: Full-time (1.0 FTE
Job Source: George Mason UniversityABCD & Company
Rockville, MD, United States
At ABCD & Company, we believe that our clients are more than what they do; we only partner with brands who have the courage to show the world who they are. We create meaningful, deeply impactful marketing campaigns and events to grow our partners’ brands and help them connect with their audiences on a deeper level—with soul. Soul is the missing i
Job Source: ABCD & CompanyFalls Church, VA, United States
Job Description
The Integrated Marketing Manager (IMM) will lead the marketing strategy, campaign planning and direct the execution of work by collaborating with the internal MarCom department, agency partners and key leadership of the cancer service line. The Integrated Marketing Manager will ensure we are focused on key priorities with a deep understanding of digital channels to develop integrated marketing plan to reach business unit goals.
Job Responsibilities
Identify opportunities to build brand awareness, drive traffic, and streamline messaging in our brand voice to consistently reach business unit goals to include reaching new patients and engaging existing patients
Collaborate with internal stakeholders on omni-channel plans, measurement plans and areas of opportunity, regularly presenting recommendations, plans and results to senior leaders • Serve as brand steward to ensure we are protecting and promoting our brand in all channels; collaborate with content team and service line leaders to develop engaging and relevant content for various digital channels
Continually analyze our digital performance to optimize media mix according to our goals
Identify areas where messaging, reach and patient experience can be optimized and lead the change through coordination of several departments
Collaborate with Communications team to ensure that messaging is developed and implemented for external media opportunities to include media outreach strategies and plans which drive business priorities
Regularly review website content, SEO opportunities and collaboration with our digital team to optimize experiences and streamline digital touchpoints for our patients
Write creative briefs and marketing strategies to guide our agency, digital and media partners on execution of omni-channel marketing campaigns
Work closely with other team members to ensure cohesive messaging and collaboration in marketing campaigns; look for opportunities to leverage partners within and outside of the organization
Develop and lead execution of email campaigns to nurture new or existing patient base, drive conversations and leverage segmentation to personalize messaging
As needed, support service line physicians when they are leveraged for media interviews
Convenes multidisciplinary team including creative services, digital marketing, market research, media relations, internal communications, physician relations, and agency partners as appropriate to develop collaborative, multi-target and omni-channel marketing plans
Drives all decisions and recommendations through data; monitor the performance of campaigns, and campaigns and report out to leadership and service line to share insights and optimize performance of campaigns
May perform other duties as assigned
Additional Requirements
Experience - 5 years of experience in Marketing, digital marketing or related field (healthcare experienced preferred)
Education - Bachelors Degree in Marketing, digital marketing or related field
About Us
We are Inova, Northern Virginia's leading nonprofit healthcare provider. Every day, our 24,000+ team members provide world-class healthcare to the communities we serve. Our people are the reason we're a national leader in healthcare safety, quality and patient experience. And from best-in-class facilities to professional development opportunities, we support them at every step. At Inova, we're constantly striving to be ever better - to shape a more compassionate future for healthcare.
Inova Health System is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, pregnancy (including childbirth, pregnancy-related conditions and lactation), race, religion, sex, sexual orientation, veteran status, genetic information, or any other characteristics protected by law.
Email Alert for Integrated Marketing Manager jobs in Falls Church, VA, United States
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