Director of Digital Marketing

Vienna, VA, United States

Director of Digital Marketing- K12 Individual

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C., and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.

Job Description

WorldStrides' K12 Individual business (Direct-to-Consumer) is looking for an entrepreneurial and passionate Director of Digital Marketing who can build, scale and optimize digital marketing efforts across multiple channels with the goal of driving growth, engagement and conversion while maximizing ROI.

Reporting to the SVP of Marketing, this critical role will work closely with Product Marketing and Sales to create and manage the content, campaigns and analytics for the K12 Individual website, microsites, social media, email, SEO, SEM and other digital initiatives. This role will supervise a team of three and collaborate with our digital agency and external partners.

The successful candidate will possess strong project management skills, a passion for operational efficiency and business results, digital marketing fluency, strong analytical ability, and a history of working directly with marketing and sales stakeholders and subject matter experts to deliver on impactful digital marketing execution.

Director of Digital Marketing Responsibilities

Partner with Product Marketing and Sales to develop and implement detailed digital marketing strategies to support business goals.

Lead the development and implementation of the short and long-term strategic vision of K12 Individual's websites, social channels and email marketing to grow target audiences and nurture them through the buyer's journey.

Grow reach and traffic from search engines through SEO strategies and content marketing. Direct and prioritize the implementation of SEO on-page and technical optimizations.

Evolve and optimize website and landing page performance by designing and implementing user and CRO testing strategies.

Manage external digital marketing agencies to implement digital advertising campaigns to increase brand awareness, drive qualified leads, and ultimately generate sales.

Develop KPIs/dashboard/metrics, working with digital agencies, to communicate metrics to leadership and key stakeholders as needed.

Conduct market research on competitors and key influencers to identify best practices and promotional tactics of most interest to our target customers.

Review and proofread all digital content such as blogs, social media content, advertisements, and website copy.

Keep abreast of the latest consumer and marketing trends and advancements in technology. Recommend new approaches or tools to improve digital performance.

Strong focus on continuous improvement and processes combined with data-driven insights to transform digital marketing for the business.

Supervise and manage a team of three motivated marketers, helping them prioritize projects and deadlines.

Minimum Qualifications

Bachelor's degree in Marketing, Business, Advertising, or related field. MBA preferred.

10+ years of Digital Marketing experience, preferably in B2C or ecommerce industries.

Experience using relevant marketing tools such as Google Ads, LinkedIn Ads, Moz, SEMrush, Google Search Console, Microsoft Clarity, HotJar, HubSpot, etc.

Experience working with web analytics platforms such as Google Analytics, Google Tag Manager, Microsoft Clarity, HotJar, etc.

Experience working with Content Management Systems such WordPress, Sitecore and HubSpot.

Experience in end-to-end campaign planning, execution, and measurement.

Excellent communication skills, oral and written, along with demonstrated ability to work collaboratively in a multi-department and multi-stakeholder environment.

Excellent team management and organizational skills, with the ability to effectively prioritize and manage multiple tasks simultaneously.

Well-rounded marketer with both creative and analytical abilities that can provide input on design and copy but also has a deep understanding of marketing analytics and reporting.

Player coach mentality combining the willingness to own specific projects while mentoring and supporting team members.

Adaptable, versatile, and able to keep up to date with consumer and marketing trends and advancements in technology.

Preferred Qualifications

10+ years of Digital Marketing experience, preferably in B2C or ecommerce industries.

Location(s)

Vienna, VA

Work Perks

Fun & driven environment.

Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.

10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start - accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.

Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.

Opportunities for paid and discounted travel.

Flexible work schedule providing on-site, remote, and virtual office opportunities.

Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.

Fitness Center and cafe onsite at select locations.

Employee Assistance Program (EAP)

Paid Parental, Caregiver, and Disability leave.

Team Member Discount Program

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides` is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Vienna, VA; Home Office - US

Minimum Qualifications

Bachelor's degree in Marketing, Business, Advertising, or related field. MBA preferred.

10+ years of Digital Marketing experience, preferably in B2C or ecommerce industries.

Experience using relevant marketing tools such as Google Ads, LinkedIn Ads, Moz, SEMrush, Google Search Console, Microsoft Clarity, HotJar, HubSpot, etc.

Experience working with web analytics platforms such as Google Analytics, Google Tag Manager, Microsoft Clarity, HotJar, etc.

Experience working with Content Management Systems such WordPress, Sitecore and HubSpot.

Experience in end-to-end campaign planning, execution, and measurement.

Excellent communication skills, oral and written, along with demonstrated ability to work collaboratively in a multi-department and multi-stakeholder environment.

Excellent team management and organizational skills, with the ability to effectively prioritize and manage multiple tasks simultaneously.

Well-rounded marketer with both creative and analytical abilities that can provide input on design and copy but also has a deep understanding of marketing analytics and reporting.

Player coach mentality combining the willingness to own specific projects while mentoring and supporting team members.

Adaptable, versatile, and able to keep up to date with consumer and marketing trends and advancements in technology.

Preferred Qualifications

10+ years of Digital Marketing experience, preferably in B2C or ecommerce industries.

Eligible